Senior Director of Marketing

The Grand Ho Tram Strip • Thành phố Hồ Chí Minh, Vietnam

Trách nhiệm chính

Set marketing strategy, brand positioning and integrated campaign roadmaps aligned with company objectives.
Oversee planning, production and execution of multi-channel campaigns including digital, social, PR, print, and events.
Lead the Marketing & Communications team, including recruitment, mentorship, and talent development.
Manage external agencies, vendors, and creative partners to ensure quality, timelines, and budgets.
Coordinate cross-functional initiatives with sales, operations, and leadership to drive demand and conversion.
Oversee brand governance, messaging consistency, and content standards across all touchpoints.
Define KPIs, track campaign performance, optimize based on data, and report results to senior leadership.
Maintain compliance with company policies, regulatory requirements, and budget controls.
Create and plan annual marketing budgets and maintain proficiency in budget controls and finance processes.
Track information regarding new business trends and ensure company SOPs and property LSOPs are in place and adhered to.
Monitor monthly hotel results and performance, explain variations to analytics, and submit monthly marketing activities reports.
Maintain strong relationships in the hospitality and non-hospitality industries, including associations, business chambers, media, and press.

Yêu cầu công việc

Bachelor's degree.
10 years of experience in advertising, marketing, and/or PR in Vietnam.
Demonstrated strategic marketing leadership with an ability to execute strategies aligned with business objectives and revenue targets.
Expertise in brand management, digital marketing, performance marketing, public relations, and communications.
Strong background in content and creative leadership, market intelligence, analytics, and business development.
Proven experience in budget and resource management, team leadership, and project management.
Understanding of the gaming and hospitality commercial landscape.
Ability to leverage marketing technology, AI-enabled tools, CRM, and automation.

Mức lương

Phúc lợi

Hình thức làm việc

Thông tin khác

Senior Director of Marketing