Ads Optimization Specialist

Trách nhiệm chính

Own paid traffic for Melive's TikTok Shop LIVE business.
Buy, optimize, and scale LIVE and video ads to hit viewership and GMV targets profitably.
Plan, launch, and optimize TikTok Ads campaigns including LIVE Shopping Ads, Video Shopping Ads, and GMV Max.
Manage real-time budget pacing and bid adjustments during live sessions to sustain concurrent viewership.
Build creative testing plans with the Editor regarding hook variants, thumbnails, and audiences, and act on results.
Report on ROAS, CPM, CPC, CTOR, cost per viewer, and GMV contribution per session.
Manage ads credit, budgets, and reconcile spend against internal targets.
Coordinate with Melive Global on US audience targeting, seasonality, and category priorities.
Maintain ad account health, compliance, and creative approval workflow.

Yêu cầu công việc

Minimum 3+ years of experience running paid media with hands-on TikTok Ads Manager experience.
Proficiency in working English for reporting and coordination with the Global team.
Availability during US live hours for real-time campaign management.
Strong analytical skills with the ability to interpret performance data and make in-session decisions.
Experience managing meaningful monthly spend with clear ROAS accountability.
Experience in TikTok Shop or live commerce ads.
Comfortable using spreadsheets, dashboards, and building own reporting tools.
Minimum education level: Intermediate (Trung cấp - Nghề).

Yêu cầu ưu tiên

Mức lương

Competitive salary, negotiable based on qualifications, experience, and capabilities.

Phúc lợi

Comprehensive benefits package including Social Insurance, Health Insurance, annual leave, and Trade Union participation.
Performance and company-based bonuses.
Employee welfare programs including birthday gifts, periodic health check-ups, wedding and bereavement support, sickness and maternity benefits.
Bonuses for public holidays, Lunar New Year (Tet), and company events.
Regular salary reviews and company uniforms.
Clear career development path with professional training and support.

Hình thức làm việc

Thông tin khác

Ads Optimization Specialist