Trách nhiệm chính

Drive superior in-store execution to ensure strong brand visibility, availability, and shelf presence across trade channels.
Translate brand and category strategies into actionable retail programs.
Develop and execute trade promotion strategies to drive volume, revenue, and market share while optimizing investment ROI.
Identify growth opportunities through shopper and channel insights.
Build joint business plans with key retailers, distributors, and wholesalers.
Develop differentiated strategies for MT, GT, pharmacy, e-commerce, and specialty channels.
Manage trade spending, evaluate promotion effectiveness, and balance top-line growth with margin protection.
Facilitate cross-functional alignment between Sales, Marketing, Finance, Supply Chain, and Category teams.

Yêu cầu công việc

At least a degree, preferably in a business-related field.
At least 10 years of relevant experience.
Extensive knowledge of using multiple continuous data sources and advanced Excel skills.
Proven experience and knowledge of Category Management tools, including planogramming, space management, and price elasticity.
Excellent interpersonal communication, leadership, and staff motivation skills.

Yêu cầu ưu tiên

Experience in Sales, Category development, channel development, or trade marketing within the FMCG industry.
Ideally experienced in Child Nutrition or related product categories.

Mức lương

Phúc lợi

Hình thức làm việc

Thông tin khác

Danone is a leading food company focused on Specialized Nutrition, Waters, and Fresh Dairy Products.
Interested candidates are invited to apply via the company careers page.

Trade Marketing Lead