Trách nhiệm chính

Own and steer annual and quarterly media Joint Business Planning (JBP) aligned with brand growth targets and Shopee priorities.
Participate in JBP activities with key brands and sellers to ensure target achievement (MS CIR) in line with sales goals.
Translate GMV and growth objectives into full-funnel media plans, optimizing budget allocation across paid ads, affiliate, content, video, livestream, and on-/off-site solutions.
Act as the media efficiency owner, accountable for CIR, channel-level ROAS, incremental performance, and budget efficiency.
Guide brands and internal teams to optimize investment structure and channel mix for sustainable growth.
Identify efficiency gaps, diagnose root causes, and drive corrective actions using data and platform insights.
Lead pitching processes to build customized marketing proposals aligned with Shopee Marketing Solutions.
Plan and manage marketing campaigns to create case studies and ensure brand satisfaction.
Conduct monthly and quarterly performance analyses using internal tools to provide strategic consultation to brands.
Prepare post-campaign reports and support the Administration team in the cash collection process.
Manage stakeholders across Marketing Solutions, Business Development, and Brand teams.
Provide feedback on media solutions to functional teams for further improvement.

Yêu cầu công việc

At least 4 years of work experience in the marketing or e-commerce industry.
Strong understanding of digital marketing solutions (e.g., Ads, Affiliate, Google and Facebook ads), media planning, and O2O campaign execution.
Experience in managing big brands’ marketing planning, budgets, performance tracking, media efficiency, and reporting.
Ability to operate effectively in a fast-paced and dynamic environment.
Strong analytical, problem-solving, and prioritization skills.
Excellent communication and stakeholder management capabilities.
Hands-on, proactive, and accountable with a strong sense of ownership.
Team player with a positive attitude and willingness to learn and adapt.

Yêu cầu ưu tiên

Mức lương

Thông tin khác

(Senior) Brand Partnership Associate - Business Development