Trách nhiệm chính

Lead the brand strategy and full-year business plan for the Infant Nutrition portfolio.
Deliver market share, organic growth, RIG, and profit targets.
Build evidence-based understanding of mothers and caregivers through consumer portraits and category insights.
Activate brand essence across all touchpoints including product, packaging, and communication.
Drive communication strategy, including digital and scientific engagement, to educate healthcare professionals.
Partner with R&D, Technical, and Supply Chain teams to deliver products that meet 60/40+ preference standards.
Define category and channel strategy, including pricing architecture and SKU mix.
Lead innovation and renovation pipelines to ensure a consumer-centric portfolio.
Manage PFME and TTS investments with a focus on ROI and brand health.
Collaborate with communication agencies to create brand engagement platforms.
Ensure strict compliance with the WHO Code and the Nestlé Marketing of Breastmilk Substitutes policy.
Coordinate cross-functionally with Sales, Insights, Finance, and Supply Chain teams.

Yêu cầu công việc

Bachelor's degree or above in Marketing, Business, or a related field.
Minimum 5 years of experience in brand or marketing within FMCG or Nutrition industries.
Proven track record in brand strategy, integrated commercial planning, and delivering business results.
Strong capability in consumer insight and data translation.
Demonstrated ability to lead cross-functional teams and manage creative agencies.
Experience in people leadership, including coaching and talent development.
Solid understanding of P&L levers, PFME/TTS management, and commercial planning.
Strong business acumen, strategic influencing skills, and a results-driven mindset.

Yêu cầu ưu tiên

MBA degree.
Experience in Sales or other commercial functions at Nestlé or equivalent FMCG organizations.
Familiarity with the WHO Code and ethical marketing of infant nutrition products.

Mức lương

Thông tin khác

Senior Brand Manager - Nutrition