Trách nhiệm chính

Spot and translate social media trends across TikTok, Instagram, YouTube, and Facebook to generate KOL content ideas.
Write platform-native scripts for short-form videos and photo posts tailored to specific algorithms and audiences.
Deliver clear creative briefs to KOLs that balance brand messaging with creator freedom.
Review KOL content pre-publishing to ensure brand standards and accurate product claims.
Partner with the KOL Booking team for creator-content matching based on strengths.
Analyze content performance metrics including views, engagement, CTR, and conversion to refine strategies.
Document proven hooks and script formulas in a beauty content playbook.

Yêu cầu công việc

1–3 years of experience in social media marketing, content creation, or KOL marketing within the beauty, skincare, or FMCG sectors.
Strong scriptwriting skills with the ability to write platform-native content independently.
Deep familiarity with TikTok, Instagram, and Facebook content ecosystems.
Ability to understand and execute skincare storytelling, before/after formats, and tutorial structures.
Creative, trend-sensitive, and capable of turning trending topics into scripts within 24 hours.
Professional proficiency in English and native Vietnamese.

Yêu cầu ưu tiên

Mức lương

Hình thức làm việc

KOL marketing executive