Trách nhiệm chính

Assist in managing property digital marketing and e-Commerce initiatives including SEO, PPC, mobile marketing, display advertising, email marketing, and social media planning.
Maintain active relationships with OTA partners for maximum visibility and production.
Drive web traffic, sales, and e-commerce growth via targeted online campaigns and customer retention strategies.
Evaluate and improve brand website performance, content, and booking conversions.
Manage core platforms: CMS, CRS, Google Analytics (GA4), Google Ads, Meta Business Suite, and OTA extranets.
Analyze market trends, competitor activities, and consumer behavior.
Conduct monthly OTA audits and ensure compliance with IHG policies.
Monitor and manage online reputation across TripAdvisor, Google Business, and OTA platforms.
Develop project budgets, monitor costs, and provide performance reports to management.
Report on Web Direct & Indirect performance metrics, including revenue contribution and paid media ROAS.

Yêu cầu công việc

Minimum 3 - 5 years of experience in digital marketing, preferably within an international luxury hotel chain, ad agency, travel industry, or OTA.
Experienced in handling multiple social media platforms and consumer engagement.
Working knowledge of Google Analytics (GA4), Google Ads, Meta Business Suite, and CMS/CRS systems.
Creative with strong analytical, organizational, and administrative skills.
Clear written and verbal communication in English and Vietnamese.
Ability to multi-task and manage multiple projects under deadlines.
Awareness of data privacy principles.

Yêu cầu ưu tiên

Mức lương

Phúc lợi

Hình thức làm việc

Làm việc giờ hành chính tại Quận Tây Hồ, Hà Nội hoặc Thành phố Hạ Long, Quảng Ninh.

Thông tin khác

Digital Marketing Manager