ST51 - Senior Marketing Executive

Trách nhiệm chính

• Plan and execute distribution strategy for campaigns and localize content to fit the Vietnamese market.
• Run online campaigns and promotional activities (always‑on and seasonal), tracking participation and performance.
• Plan and run offline events end‑to‑end: venue, logistics, vendor coordination, budget tracking, and post‑event reporting.
• Operate ongoing partner/loyalty programs: track progress, manage tiers or milestones, roll out and monitor program benefits, resolve issues or disputes as they arise.
• Manage campaign/event budgets and track actual spend against plan.
• Support outreach efforts to bring in new partners, track and categorize how new partners come in.
• Produce and update sales materials, onboarding documents, FAQ decks, and reference guides for partners.
• Draft, format, and localize documents to fit the Vietnam market and local terminology.
• Distribute materials through the appropriate channels, tracking usage and adoption.
• Keep materials updated whenever products, policies, or programs change.
• Act as the main point of contact between Marketing and Sales on materials, partner‑related and campaign‑related matters.
• Maintain a regular sync cadence with Sales, taking notes and following up on action items.
• Consolidate feedback from Sales and partners, feeding it into the marketing roadmap.
• Ensure materials and programs Marketing produces reach the people who need them and are used, not just produced and shelved.
• Research market trends and competitor activity on an ongoing basis.
• Gather input from Sales and partners on real needs and pain points.
• Turn research findings into concrete recommendations for program or campaign adjustments.
• Research local social media tactics and distribution channel opportunities to help grow brand visibility.
• Work with the Social Media team to plan and execute initiatives that expand brand reach and awareness.
• Support testing of new distribution channels beyond current ones, feeding findings back to inform the broader content/channel strategy.
• Support other marketing functions (e.g. social media execution) on a part‑time basis as needed.
• Assist with ad hoc marketing tasks that require local, hands‑on execution beyond the core scope above.

Yêu cầu công việc

• 3+ years of experience in marketing execution, partner/affiliate management, or a similar operations‑heavy role, ideally in fintech, finance, or a regulated industry.
• Strong hands‑on execution skills: comfortable running events, producing materials, and managing multiple moving pieces at once without heavy oversight.
• Good communication skills, able to work directly and confidently with cross‑functional teams and external partners.
• Strong document/materials production skills: able to draft clear, well‑organized content (decks, guides, one‑pagers) without needing heavy design support.
• Comfortable with basic data tracking (spreadsheets, simple dashboards) to monitor program performance and budget.
• Vietnamese native, English proficient enough for reporting and cross‑team coordination.

Yêu cầu ưu tiên

• Prior experience in a broker, fintech, or B2B partner‑facing role.
• Experience organizing offline events (logistics, vendor management).
• Existing understanding of forex/CFD industry basics.

Hình thức làm việc

• Onsite