ST50 - Education & Brand Lead

Trách nhiệm chính

• Plan and host AMA, podcast, and livestream series on financial markets (macro, forex, gold, indices).
• Prepare content/questions ahead of each session, ensuring real depth, not surface-level talk.
• Represent the brand at online/offline events and product announcement videos.
• Stay updated on financial content trends and competitor creator activity to inform strategy.
• Build and manage a network of financial educators, analysts, and influencers (in-house, external network, guest experts).
• Directly manage KOL relationships: content briefing, rate negotiation, agreement terms, and delivery timelines.
• Set selection criteria, build content guidelines, QC all co‑produced content before publishing, ensuring accuracy, brand alignment and compliance.
• Serve as main point of contact for educator/creator partners: coordinating schedules, resources, and feedback.
• Track and report creator/campaign performance: views, engagement, and leads routed to IB where applicable.
• Own the Education channel's growth strategy from the ground up: define content pillars, cadence, and formats that drive real growth.
• Leverage the KOL network and IB co‑content opportunities to amplify Education content beyond the owned channel.
• Set growth targets by stage, and propose the right tactics for each stage of channel size.
• Define tone of voice and positioning for each Education content series, consistent with STARTRADER's overall brand voice.
• Ensure all Education content reinforces the brand image STARTRADER wants to build (credible, education‑first, never sensationalized).
• Make branding decisions for new series (naming, visual direction, positioning against other financial content on the market).
• Set the overall Education + Production strategy for the brand.
• Coordinate with the Social Media team to keep Education content aligned with the broader content calendar.

Yêu cầu công việc

• 3+ years of experience in the financial industry (forex, equities, investment), with a real understanding of macroeconomics, not just news‑following.
• Hands‑on experience running livestream/podcast production independently, not just appearing on camera with a crew handling everything behind the scenes.
• Has personally built a content/media channel from scratch before (YouTube, podcast, or an internal company channel), with real growth numbers to show, not just “did content work”.
• Has real branding decision‑making experience, for example repositioning a product or series, not just executing someone else’s brief.
• Comfortable and natural on camera/mic, with sample work available to review.
• English proficient enough to read international financial materials.

Yêu cầu ưu tiên

• A good existing network within the CFD/trading industry (a strong bonus, not required) – connections with traders, analysts, brokers, or industry communities that can be tapped for guest experts, partnerships, or credibility.
• Prior experience working at a broker or financial company.
• Experience managing a small team.

Hình thức làm việc

• Onsite

Thông tin khác

• Include sample video/audio work: 1–2 videos/projects of you hosting or presenting financial content (AMA, podcast, livestream recording, or similar).
• Include channel growth evidence: link to a channel/series you've personally built or grown.
• Competitive compensation, a collaborative culture, and the opportunity to contribute to a rapidly expanding global trading brand.