Senior Influencer Planner

PMAX • 5th,6th & 7th Floors,CIENCO4 Building,180 Nguyen Thi Minh Khai Street,Xuan Hoa Ward,Ho Chi Minh City,Vietnam

Trách nhiệm chính

Lead influencer research, evaluating and profiling KOLs across TikTok, Instagram, YouTube, Facebook, and Threads based on performance data and brand safety.
Build and maintain a proprietary influencer intelligence database and develop influencer scoring frameworks.
Conduct deep-dive competitive analysis to identify content trends and whitespace opportunities.
Act as the team's trend radar by monitoring algorithm shifts, platform updates, and emerging creator talent.
Create internal trend reports translating cultural signals into actionable campaign angles.
Lead development of influencer campaign proposals, from brief to final deck, crafting compelling narratives.
Design visually polished, high-standard presentation decks.
Design end-to-end campaign architecture, including influencer mix, budget allocation, and measurement/KPI frameworks.
Present influencer strategies to clients and act as a trusted advisor.
Collaborate with Account, Media, and Strategy teams to integrate influencer plans.

Yêu cầu công việc

2–4 years of experience in influencer marketing planning, social media strategy, or digital marketing, preferably in an agency.
Exceptional research, analytical, and strategic thinking skills.
Outstanding presentation and deck-building skills using PowerPoint or Google Slides.
Deep knowledge of the Vietnamese KOL/influencer landscape.
Proficiency in Excel/Google Sheets for data analysis and modeling.
Excellent communication in Vietnamese and professional English proficiency.

Yêu cầu ưu tiên

Experience with social listening tools like HypeAuditor, Social Blade, Klear, or Sprout Social.
Knowledge of the creator economy, social commerce, and content monetization trends.
Background in brand strategy, advertising planning, or communications planning.
Familiarity with AI tools for research and content intelligence.
Experience with industry award submissions or thought leadership content.

Mức lương

Phúc lợi

Internal training and structured career development pathways.
External L&D budget sponsorship for official employees.
Quarterly and yearly recognition awards.
Regular team bonding activities, company trips, and events.
Full-salary social insurance (SHUI) after probation.
Annual health check-up and premium VNI Healthcare Insurance for official employees.
Flexible working: 4 work-from-home days per month and 15 days of paid leave per year.
Laptop allowance or support for laptop purchase for official employees.
Gifts on birthdays and special occasions.

Hình thức làm việc

Thông tin khác

Reports to: Influencer Management Manager.
Collaborates with: Account, Media, Creative, Strategy, and BD teams.
Mindset expectations: AI-first approach, problem-solving, can-do attitude, and extreme ownership.

Senior Influencer Planner