Trách nhiệm chính

Define and drive Influencer Marketing strategies across priority brands.
Translate brand and business objectives into effective creator-led marketing programs.
Integrate influencer marketing into broader media and brand-building strategies.
Build and manage a strong ecosystem of creators, influencers, agencies, and platform partners.
Develop long-term creator partnerships that strengthen brand advocacy and consumer engagement.
Lead agency evaluation, onboarding, and performance management to ensure strategic excellence, innovation, and delivery of business outcomes.
Ensure high-quality execution of influencer campaigns across multiple brands.
Define campaign KPIs and establish measurement frameworks across awareness, engagement, and conversion objectives.
Monitor performance, generate insights, and optimize campaigns to maximize effectiveness and ROI.
Partner with Media and E-commerce teams to unlock creator commerce and social commerce opportunities.
Drive the adoption of influencer marketing best practices, governance standards, and measurement frameworks.
Ensure all influencer marketing activities comply with Nestlé policies and local regulations.
Stay ahead of creator, social media, and platform trends to continuously elevate capabilities.

Yêu cầu công việc

Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, Media, or a related field.
5+ years of experience in digital marketing, media, social media, influencer marketing, creator marketing, or related fields.
Proven experience developing and leading influencer marketing strategies.
Strong understanding of Vietnam's creator ecosystem, influencer landscape, and social media platforms.
Experience managing creator partnerships, agencies, and cross-functional stakeholders.
Strong commercial acumen with the ability to connect initiatives to business outcomes.
Experience with influencer marketing platforms, social listening tools, campaign measurement dashboards, and digital analytics tools.
Strong analytical, project management, communication, and stakeholder management skills.

Yêu cầu ưu tiên

Experience in FMCG, e-commerce, consumer brands, or creator agencies.
Certifications in Digital Marketing, Influencer Marketing, Meta, TikTok, or related platforms.

Mức lương

Hình thức làm việc

Thông tin khác

Influencer Marketing Manager