Trách nhiệm chính

Own and drive growth metrics including CAC, ROAS, conversion rates, and total revenue.
Develop and manage the comprehensive marketing strategy, channels, team structure, and budget for Robot Pika.
Engineer and optimize conversion funnels to maintain low CAC and high ROAS during scaling.
Build and mentor a marketing team of 10–20 members.
Collaborate with the Product team to shape winning features and lead go-to-market strategies for new releases.
Report directly to the CEO.

Yêu cầu công việc

Proven track record in building and scaling marketing operations.
Strong capability in at least one of these core areas: Social & organic growth, Performance ads & content marketing, or Product marketing & community.
Hands-on execution style with a focus on iterating until metrics move.
Sharp market insight and deep understanding of the parent audience.
Genuine passion for ed-tech and empathy for parents and children aged 5–10.

Yêu cầu ưu tiên

Strong performance in multiple areas of marketing is considered a significant asset.
Ability to conduct thorough research on the company's product and current marketing approach prior to the interview.

Mức lương

Base salary of 50–70 million VND plus performance commission, with total earnings up to 100 million VND.

Phúc lợi

Hình thức làm việc

Thông tin khác

Head Of Marketing/Trưởng Phòng Marketing_Edtech AI