Ecommerce Campaign Leader

concung.com • 14th Floor,Phu My Hung Tower,Tan Phu Ward,Dist. 7

Trách nhiệm chính

Drive online campaigns across all channels, defining commercial strategy, concept, and integrated execution plans
Lead promotional structuring to create significant revenue uplift and traffic through on-top deals, tiered vouchers, flash sales, and bundle pricing
Analyse customer behaviour and competitor landscape to continuously identify new opportunities
Monitor and optimize campaigns in real-time during live campaign days, adjusting voucher budgets or mechanics based on sales velocity
Report campaign effectiveness with data-backed post-mortems tracking ROI, conversion rates, and actionable insights
Lead strategic thematic campaigns blending commercial targets with engaging storytelling and brand values
Ensure consistent thematic alignment across all customer touchpoints, mapping campaign impact on product strategy, deals, and user journeys
Translate commercial plans into actionable briefs for internal execution teams (digital marketing, content SEO, video shopping, livestream production)
Provide data-driven stock and demand forecasts to the supply chain team based on planned promotional intensity
Coordinate with external platforms to align traffic support, co-funding opportunities, and visibility slots for scheduled campaigns

Yêu cầu công việc

3+ years of experience directly managing Ecommerce Campaigns (Brand-side or Agency/Enabler)
Proven track record of conceptualizing and executing high-volume double-day mega sales and creative, thematic retail campaigns
Strong data literacy: ability to extract, read, and translate post-campaign analytics into strategic pivots
Exceptional project management: highly organized with ability to manage strict campaign timelines and pull deliverables from multiple departments simultaneously
Strong communication skills to pitch campaign concepts internally and rally cross-functional teams around execution goals

Phúc lợi

Thông tin khác

Ecommerce Campaign Leader