Trách nhiệm chính

Clarify client briefs and ensure deep understanding.
Collect and analyze up-to-date market landscape data, including social media behavior and influencer marketing trends.
Explore consumer insights across sectors such as FMCG, tech, and banking.
Leverage market and consumer data to generate data‑driven, compelling insights that address client objectives.
Develop influencer/community strategy approaches and campaign roadmaps, proposing measurement from inspiration to execution.
Craft creative briefs and deliver persuasive briefings to creative teams.
Collaborate with account and creative teams to identify strategic needs, generate strategic ideas, and lead all aspects of strategic planning for new pitches.
Integrate METUB’s tools, inventory, and assets into proposals as innovative solutions to drive growth opportunities.
Manage the workload of team members, ensuring planning tasks meet internal and client deadlines.
Coach and guide team members to enhance planning quality.
Report performance to the Planning Director consistently.

Yêu cầu công việc

Minimum of 5 years work experience in a multinational advertising agency.
Solid knowledge and thorough understanding of the advertising industry, especially influencer marketing.
Strong logical thinking with analytical skills and a flexible mindset.
Extensive experience in writing strategic pitches, identifying strategic needs, generating strategic ideas, and leading all aspects of strategic planning.
Superior communication skills for internal communication and client‑facing situations.
Presentation ability in English and Vietnamese.
Strong management skills to coach your team.
Ability to work effectively with internal teams and business groups, including Creative, Account, and Technical Delivery Specialists.
Excellent project management abilities, capable of self‑management while managing assigned teams and projects.
Ability to handle pressure.

Thông tin khác

Planning Manager, Brand Partnership