Trách nhiệm chính

Build the distribution channel strategy to increase opportunities for users to discover and access businesses on the platform.
Develop and optimize distribution channels such as Search, Discovery Tab, QR Scan, and other emerging touchpoints.
Study user behavior and user journeys to understand how users discover, search for, and access businesses.
Identify and solve frictions across the Discover Access Business journey.
Design and run experiments and A/B tests to validate hypotheses and optimize channel performance.
Define metrics and funnels to measure channel effectiveness from user discovery to business access.
Use data and user insights to identify opportunities for new channels and improve discovery experiences.
Collaborate with Product, Engineering, Data, Design, Business, and other teams to build and scale distribution solutions.
Define the long-term roadmap for the distribution ecosystem, creating natural and scalable ways for users to discover and access businesses on Zalo.

Yêu cầu công việc

4+ years of experience in Product Management, Growth, Platform, Search, Discovery, or related fields.
Strong understanding of user journeys, discovery, search, acquisition, and conversion funnels.
Strong data-driven mindset with the ability to analyze user behavior and identify product opportunities.
Ability to define product strategy, roadmap, and metrics for a product or channel.
Strong user-centric mindset with a keen eye for user insights and product experience.
Experience working with cross-functional teams and multiple stakeholders.
Ability to work independently, solve ambiguous problems, and drive initiatives from idea execution to scale.

Yêu cầu ưu tiên

Experience in building or developing distribution channels, search, recommendation, discovery, or growth products is highly preferred.

Thông tin khác

Zalo Platform aims to connect users with businesses, making it easier for users to discover and access businesses that are relevant to their needs.
Full-time position based in Thành phố Hồ Chí Minh, Vietnam.

Product Specialist