Trách nhiệm chính

Oversee planning & execution of new product Go-To-Market plans, including building & deciding launching milestones, product positioning, level of investment, distribution scale, communication directions for both ATL, BTL, etc.
Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full year business targets.
Understand target customers for personal audio system by segment to know where and how to approach, convert and win them.
Liaise with product expert/training & marcom to build strong partnerships with audio/audiophile communities to grow Sony premium audio segment.
In charge of category PSI (purchase/sell/inventory) management & forecasting, including sell-out/sell-in channel inventory day of sales with market assumption and category action (promotion, clearance, channel expansion).
Work closely with sales team to manage PSI by channel to ensure healthy market inventory.
Work on commercial/communication activities by channel to push sell-out/sell-in leveraging Commercial Investment budget efficiently.
Monitor weekly sell-out/sell-in by model to have quick responses to the market/timely action plans to improve sellout as well as achieve monthly sell-in plans.
Manage PSI forecast accurately and efficiently to achieve business & operational KPIs.
Manage P&L, Commercial Investment, A&P budgets efficiently as well as ensuring high forecast accuracy.
Other operational tasks/KPIs if applicable.
Other tasks as required by the line manager.

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Product Marketing Executive