Trách nhiệm chính

Build and lead the Content Marketing strategy across all channels – website, social media, e-commerce platforms, and advertising – ensuring content accurately conveys product value and features.
Handle product marketing management, coordinating with the product team to understand the roadmap and new features, and develop marketing content and materials suited to each product launch phase.
Prepare and present periodic reports (weekly/monthly/quarterly) on marketing performance, campaign results, and improvement recommendations to the Board of Directors/CEO.
Directly manage and optimize content strategy across social media platforms (Facebook, Instagram, TikTok, etc.), ensuring strong engagement and community growth.
Plan, execute, and optimize multi-channel PPC campaigns (Google Ads, Meta Ads, TikTok Ads), managing ad budgets to maximize ROI.
Track campaign metrics, prepare performance reports, and apply data-driven insights to improve future activities.
Coordinate with internal departments – Product, Sourcing, Operations, and Tech – to ensure marketing activities align with business goals and the product roadmap.

Yêu cầu công việc

Substantial experience (3–5+ years preferred) as a Marketing Manager or equivalent role, preferably in e-commerce, technology, engineering, thermal/cooling solutions, smart home, or IoT products.
Strong ability to synthesize data, prepare clear reports, and present coherently to the Board of Directors/management level.
Hands‑on experience managing organic social media and building multi‑channel content strategies.
Proficient in running PPC ads on Google Ads, Meta Ads, and TikTok Ads – with a solid understanding of budget optimization and ROI measurement.
Good English communication and writing skills (English certifications/degrees preferred).
Strong leadership skills, with experience managing and coaching a marketing team; excellent communication and organizational skills.
Good brand management and content creation skills – from product descriptions, packaging, and user manuals to promotional materials.
Knowledge of SEO and website optimization, a data‑driven mindset with strong analytical skills; proficient in tools such as Meta Insights, Google Analytics, and Excel.

Mức lương

Phúc lợi

Hình thức làm việc

Hybrid: làm việc tại văn phòng từ thứ Hai đến thứ Sáu (8:00 AM – 5:30 PM) và làm việc từ xa 2 giờ vào thứ Bảy.

Thông tin khác

MARKETING MANAGER