Trách nhiệm chính

Lead the development and execution of integrated media strategies across digital, traditional, and emerging channels.
Serve as a primary strategic advisor for clients, providing data-driven and innovative media solutions based on market challenges.
Oversee end-to-end campaign planning, performance optimization, budget allocation, and forecasting.
Identify and integrate market trends and new technologies to drive campaign effectiveness.
Manage relationships with clients, internal cross-functional teams (creative, data, technology), and media vendors.
Present strategic proposals and post-campaign reports with actionable insights.
Mentor and manage a team of planners, facilitating knowledge-sharing and professional development.

Yêu cầu công việc

Minimum 4 years of experience in media planning with background in both digital and traditional media.
Proven expertise in audience research, consumer insights, and data-driven decision-making.
Strong analytical skills with the ability to translate data into actionable insights.
Proficiency in media planning tools and Microsoft Office Suite (PowerPoint, Excel).
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
Strong leadership experience with a track record of mentoring junior team members.
Excellent communication and presentation skills.

Yêu cầu ưu tiên

Certifications in Google Ads, Meta, or other digital platforms.
Experience with programmatic buying, tracking platforms, and attribution models.
Background in managing high-profile accounts or large-scale media campaigns.

Mức lương

Hình thức làm việc

Thông tin khác

Integrated Planning Manager