Ecommerce Campaign Manager

concung.com • 14th Floor,Phu My Hung Tower,Tan Phu Ward,Dist. 7

Trách nhiệm chính

Develop and execute online campaign strategy and promotional calendar across all digital channels (app and digital marketplaces), defining overarching commercial strategy, concept and integrated execution plan.
Lead campaign calendar and commercial structuring to create revenue and profit uplift through targeted deals, tiered vouchers, flash sales and bundle pricing, while maintaining pricing strategy across channel.
Continuously follow customer insights and competitor landscape to develop creative solutions and identify new opportunities for growth.
Manage campaign promotional budgets, ensuring targets hit within approved financial guardrails.
Monitor live performance on campaign days, making real‑time tactical adjustments based on sales velocity and stock burn rates.
Deliver comprehensive campaign post‑mortems, evaluating ROI, ROAS, traffic conversion, and customer acquisition.
Lead strategic thematic campaigns blending commercial targets with storytelling and brand values.
Ensure consistent thematic alignment across all customer touchpoints.
Act as primary campaign project manager, creating detailed roadmaps and briefing cross‑functional teams.
Collaborate with Operations and Supply Chain for stock demand forecasts.
Work with platform/channel partners to secure visibility slots and co‑funding support.

Yêu cầu công việc

5+ years of hands‑on experience in Ecommerce Campaign Management, Digital Trade Marketing, or Site Merchandising.
Proven track record of planning and executing multi‑channel mega‑campaigns (Double Days, Payday) with demonstrated revenue impact.
Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
Solid experience utilizing backend analytics tools (e.g., Google Analytics, platform seller dashboards) to evaluate sales funnels, traffic sources, and conversion metrics.
Highly organized with proven ability to manage strict campaign timelines and hold cross‑functional teams accountable for deliverables.
Excellent communication and briefing skills to align creative, marketing, and operational teams behind commercial goals.

Yêu cầu ưu tiên

Mức lương

Phúc lợi

Thông tin khác

Working time: 8:30 - 17:30 Monday - Friday.
Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC.
Con Cung is the biggest omni‑channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plans to have 1,000 stores by 2023 with 1 billion USD revenue.

Ecommerce Campaign Manager