Trách nhiệm chính

Collect, update, clean, and validate player data across CRM, CMS, loyalty, and related systems.
Prepare and distribute daily, weekly, and monthly reports on player performance, loyalty status, and KPIs.
Segment players and prepare target lists for various engagement and retention campaigns.
Track and update campaign outreach, response, and follow-up status.
Monitor engagement triggers for inactive players, birthdays, and anniversaries to coordinate follow-up.
Conduct routine checks for loyalty eligibility and profile completeness.
Maintain CRM trackers, dashboards, and documentation.
Support data requests from internal departments like Business Development, MarCom, and Finance.
Assist in preparing historical data and insights for promotions and management reviews.
Report system issues or data inconsistencies to the CRM Supervisor and IT.
Ensure strict confidentiality of customer information and compliance with internal controls and gaming regulations.

Yêu cầu công việc

Diploma or bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, Business Intelligence, or a related field.
At least 1 year of experience in a related role; fresh graduates with strong analytical skills may be considered.
Proficiency in Microsoft Excel including formulas, filters, and pivot tables.
Strong attention to detail, numerical accuracy, and organizational skills.
Ability to handle confidential information professionally.
Good communication and coordination skills for working with cross-functional teams.
Ability to work in a fast-paced environment and meet routine deadlines.

Yêu cầu ưu tiên

Familiarity with CRM, CMS, loyalty, or customer database systems is an advantage.

Mức lương

Phúc lợi

Hình thức làm việc

Thông tin khác

Customer Relationship Management Officer