Trách nhiệm chính

Develop and execute SEO-driven content strategies aligned with brand, product direction, and growth objectives.
Conduct keyword research (short-tail, long-tail, transactional, informational), competitor analysis, and user intent mapping.
Build content structures, topic clusters, pillar pages, and internal linking strategies.
Produce high-quality, data-informed SEO articles, landing pages, product content, and long-form guides.
Optimize on-page SEO including content architecture, copywriting, metadata, schema, readability, keyword density, and E-E-A-T signals.
Collaborate with designers and product teams to ensure content consistency and impact.
Measure performance using Google Search Console, GA4, Ahrefs/SEMrush, and SurferSEO.
Conduct regular SEO audits and run A/B experiments to enhance conversion, engagement, and user experience.
Collaborate with Growth Marketers, Performance Marketers, Product Owners, and Tech teams to ensure content alignment across channels.

Yêu cầu công việc

Minimum 4 years of experience in SEO content writing or Content Marketing with a strong SEO focus.
Proven track record of improving rankings, traffic, and conversions through content.
Strong knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and search intent.
Excellent writing skills to craft clear, compelling, and conversion-oriented content.
Analytical mindset with proficiency in SEO tools like Ahrefs, SEMrush, GSC, GA4, and SurferSEO.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Growth-driven, curious, adaptable, and solution-oriented mindset.

Yêu cầu ưu tiên

Mức lương

Phúc lợi

Competitive compensation.
Premium healthcare and exclusive Sun Group benefits (including travel and leisure privileges).
Exposure to top-tier project management practices and future leadership opportunities.
Modern workplace with collaborative culture.
Opportunities to work on high-impact digital projects across hospitality, infrastructure, and real estate ecosystems.

Hình thức làm việc

Thông tin khác

Chuyên viên Nội dung SEO (SEO Content Specialist)