Trách nhiệm chính

• Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.
• Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
• Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.
• Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale.
• Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.
• Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.
• Build and nurture strong stakeholder relationships, influencing senior decision‑makers across marketing, product, and commercial teams.
• Coach and mentor junior marketers, elevating CRM expertise and capability across the region.

Yêu cầu

• 3–5 years of relevant experience in CRM, campaign management, or lifecycle marketing, ideally within a digital, tech, or e‑commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data‑driven campaigns while remaining hands‑on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail‑oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self‑starter, motivated to take ownership, drive results, and inspire others in a fast‑paced environment.
• Thrives in dynamic, high‑growth settings, adapting quickly to change while keeping teams focused on impact.

Yêu cầu ưu tiên

• Demonstrated use of AI tools (e.g., ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
• Agency – take ownership and act, rather than waiting for permission.
• Judgement – aim for high‑impact decisions, moving quickly and confidently while staying thoughtful.
• Learning Velocity – pick up new skills fast and let go of old habits when something better comes along.
• Tenacity – stay in it when things get hard, keeping a level head under pressure.

Phúc lợi

• Competitive compensation based on performance.
• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Candid, open, and collaborative culture where feedback is valued.

Thông tin khác

• We are committed to protecting your data and ensuring fairness in our recruitment process.
• We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses.
• Final hiring decisions are ultimately made by humans.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.