Senior Integrated Planner
Ho Chi Minh City
申请截止日期:
13/11/2026
关于此职位
Trách nhiệm chính
- Develops and leads integrated media strategies that align with client business objectives, combining digital, offline, and emerging media channels.
- Serves as the key strategic partner for clients, understanding their goals, challenges, and market landscape to provide data‑driven solutions.
- Leads campaign planning, execution, and optimization across multiple media platforms, ensuring effectiveness and efficiency.
- Oversees performance analysis, identifying insights to optimize campaigns and drive continuous improvement.
- Manages stakeholder relationships, acting as the main point of contact for clients, internal teams, and media vendors.
- Identifies and implements new trends, innovations, and technologies to enhance media effectiveness.
- Develops and presents strategic proposals and post‑campaign reports with actionable insights.
- Works closely with creative, data, and technology teams to develop and refine integrated marketing solutions.
- Supports revenue growth initiatives, including media forecasting, budget allocation, and resource management.
- Leads knowledge‑sharing and training for junior planners to enhance team capabilities.
Yêu cầu
- 3+ years of experience in media planning, preferably in an agency setting.
- Strong knowledge of both digital and traditional media (SEM, Social, Display, TV, OOH, Print, etc.).
- Experience in audience research, consumer insights, and data‑driven decision‑making.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel) and media planning tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
- Experience working with cross‑functional teams and managing client relationships.
Yêu cầu ưu tiên
- Certification in Google Ads, Meta, or other digital platforms is a plus.
- Experience with programmatic buying, tracking platforms, and attribution models is an advantage.
- Leadership experience in mentoring or managing junior team members.
Thông tin khác
- Location: Ho Chi Minh City
- Brand: Dentsu X
- Time Type: Full time
- Contract Type: Fixed Term Contract