Trách nhiệm chính

• Own brand strategy, commercial growth and profitability across online and offline channels.
• Translate consumer and market insights into actionable plans.
• Optimize performance across Shopee, Lazada and TikTok Shop.
• Coordinate offline distribution with specialist teams.
• Take ownership of the brand P&L, budgets and profit delivery.
• Own annual and quarterly brand plans, positioning, target consumers, product assortment, pricing and launches.
• Translate market and competitor insights into clear channel priorities, growth targets and execution plans.
• Lead strategy and commercial execution across Shopee, Lazada and TikTok Shop, including store merchandising, search, paid media, campaigns, promotions, creators, affiliates and livestream commerce.
• Evaluate other relevant sales channels and apply platform-specific tools, policies and operating requirements.
• Diagnose performance by platform, product and funnel stage.
• Use traffic, conversion, average order value, repeat purchase, advertising efficiency and margin data to prioritise tests, improve the customer journey and scale profitable activity.
• Own the brand P&L and agree revenue, margin and profit targets with Finance.
• Build budgets, sales forecasts and investment plans covering product costs, marketing, promotions, platform fees, fulfilment and offline trade spend.
• Review monthly actuals against budget and forecast.
• Explain revenue, cost and margin variances, monitor campaign and channel profitability, and reallocate spending or adjust pricing, promotions and product mix to close performance gaps.
• Work with sales, distribution and trade marketing teams on channel selection, distributor and retailer plans, launches and distribution coverage.
• Track sell-in, sell-out, stock availability and trade spending to support offline revenue and profitability.
• Coordinate pricing, assortment, promotions and launch timing across channels.
• Apply an understanding of distributor and retailer margins, commercial terms and inventory flows to resolve channel conflicts and support sustainable distribution.
• Align e-commerce operations, marketing, creative, sales, supply chain and Finance around the brand plan.
• Lead business reviews with brand partners and internal stakeholders, secure decisions, and hold delivery owners accountable for actions and results.
• Lead interns and junior team members, set priorities and deadlines, delegate tasks, review work quality, and provide coaching and performance feedback to build skills and independent ownership.

Yêu cầu

• Bachelor's degree in Business, Marketing, E-commerce or a related field.
• Professional English and business Mandarin proficiency.
• At least 5 years in brand management, e-commerce or commercial management, including at least 2 years independently owning brand or business performance, strategy and budgets.
• Proven success delivering brand strategies and measurable improvements in revenue, conversion, marketing efficiency and profit.
• Strong hands‑on experience across Shopee, Lazada and TikTok Shop.
• Direct P&L ownership, including budgets, forecasts, revenue, cost and profit monitoring, variance analysis and corrective action.
• Experience working with offline sales or distribution teams, with working knowledge of distributor and retailer economics, sell‑in and sell‑out, trade promotions, channel pricing and inventory.
• Experience supervising interns or juniors through delegation, coaching and feedback.
• Experience in beauty, personal care or health supplements and an understanding of cross‑border e-commerce.

Mức lương

• Competitive Salary

Phúc lợi

• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international, and dynamic environment

Thông tin khác

• Location: Thành phố Hồ Chí Minh
• Province: TP. Hồ Chí Minh