Senior Digital Executive (E-commerce)
Về công việc
Trách nhiệm chính
- Plan and execute digital and e‑commerce campaigns, primarily on TikTok Shop and TikTok Live, to drive product awareness, engagement, and sales.
- Monitor campaign performance, identify optimization opportunities to improve traffic, conversion rates, sales revenue, and overall effectiveness.
- Track key e‑commerce metrics such as GMV, conversion rate, average order value, traffic, and ROAS.
- Analyze campaign data and prepare performance reports with actionable insights and recommendations.
- Collaborate with internal teams (creative, strategy, account management) to ensure deliverables meet client objectives.
- Coordinate with platform vendors (Meta, Google, TikTok) for media activation and troubleshooting.
- Track digital trends, e‑commerce features, live commerce trends, platform developments, and competitor activities to identify new opportunities.
- Manage campaign timelines, deliverables, and multiple projects to ensure smooth execution and timely completion.
- Support the Digital Manager in client presentations, campaign reviews, and performance discussions.
Yêu cầu
- Bachelor's degree in Marketing, Communications, Business Administration, E‑commerce, or a related field.
- Minimum 1.5 years of hands‑on experience in digital marketing, e‑commerce, or digital media, preferably within a media or digital agency.
- Proven hands‑on experience in TikTok Shop operations and TikTok Live campaign execution.
- Good understanding of e‑commerce operations, promotional mechanics, conversion funnels, and live commerce strategies.
- Familiarity with e‑commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
- Good organizational and project management skills, with the ability to manage multiple tasks and deadlines.
- Good communication and collaboration skills, with proficiency in English.
- Proactive, detail‑oriented, adaptable, and results‑driven, with a strong willingness to learn and improve.
Yêu cầu ưu tiên
- Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage.
Thông tin khác
- Location: Ho Chi Minh City
- Brand: Iprospect
- Time Type: Full time
- Contract Type: Fixed Term Contract
- Employment type: Full time
- Work arrangement: not specified
- Salary: not disclosed
- Experience: Minimum 1.5 years
- Education: Bachelor's degree
- Proficiency in English
- Proactive, detail‑oriented, adaptable, results‑driven
- Strong willingness to learn and improve
- Good organizational and project management skills
- Good communication and collaboration skills
- Strong analytical skills
- Hands‑on experience in TikTok Shop operations and TikTok Live campaign execution
- Good understanding of e‑commerce operations, promotional mechanics, conversion funnels, and live commerce strategies
- Familiarity with e‑commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS
- Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage