Head of Online Business/ D2C (Direct to Consumer)
Về công việc
Trách nhiệm chính
- Establish communication strategy: define communication role and process, establish mid‑to‑long‑term strategy to create and spread consistent corporate message.
- Supervise strategic media advertisement to improve corporate image.
- Manage internal and external risk factors and report to top management to preemptively respond to possible risks.
- Lead support tasks such as training and index management for smooth operation of communication organizations.
- Own online business strategy and commercial performance across Samsung’s D2C and marketplace channels.
- Deliver revenue, profitability, and market share growth targets across all online channels.
- Develop and execute growth initiatives to strengthen Samsung’s online leadership position and customer acquisition capabilities.
- Drive business planning, forecasting, and investment prioritization to maximize return on investment.
- Lead strategic direction and operational excellence of Samsung’s eStore and marketplace business.
- Optimize customer journeys, conversion performance, merchandising strategy, and overall shopping experience across digital touchpoints.
- Strengthen channel partnerships and identify new growth opportunities across the evolving e-commerce ecosystem.
- Champion best‑in‑class customer experiences across all online platforms.
- Leverage analytics, customer insights, and experimentation strategies to continuously improve conversion, retention, and customer lifetime value.
- Drive improvements in site performance, content strategy, digital merchandising, and personalization initiatives.
- Lead, develop, and inspire a high‑performing online business team across D2C, marketplace, and digital performance functions.
- Build organizational capability and foster a culture of innovation, accountability, and continuous improvement.
- Partner closely with Marketing, Product, Supply Chain, Finance, and Technology teams to ensure seamless execution of business priorities.
- Align promotional strategies, inventory planning, and customer engagement initiatives to support business growth objectives.
- Monitor market trends, competitive movements, and evolving customer behaviors to identify new opportunities for growth.
- Develop business cases and commercial recommendations to support strategic investments and new initiatives.
- Lead pilot programs and innovation projects to test and scale new business opportunities.
Thông tin khác
- Full‑time position
- Location: Thành phố Hồ Chí Minh
- Apply via Samsung membership
- Hashtags: #Li-SAVINA #Li-Midsenior