Expression of Interest: Senior Consumer Insights Manager
TP. Hồ Chí Minh
Hạn nộp hồ sơ:
08/11/2026
Về công việc
Trách nhiệm chính
- Generate actionable consumer understanding that helps build and shape portfolio in market which aligns with consumers’ need, while being commercially sustainable.
- Provide consumer, market and competitive insights to assess innovation opportunities, shape propositions and support robust business‑case development for new product initiatives.
- Support strategic marketing plans, annual cycle and campaign planning, performance tracking post‑implementation reviews through insights.
- Build trusted partnerships with Marketing, Commercial, End Market Leadership Team and Regional Insights Teams, while leading agency selection, annual scope‑of‑work planning, delivery quality and performance evaluation.
- Own the insights budget and research portfolio, ensuring effective prioritisation, governance, compliance.
Yêu cầu
- Bachelor’s degree in Business, Marketing, Economics, Statistics or a related field.
- At least 7-10 years of experience in Consumer Insights, preferably within FMCG environment.
- Advanced knowledge of qualitative and quantitative research methodologies, including consumer usage and attitude studies, brand health tracking, retail audit, etc.
- Strong analytical ability to integrate multiple information sources, identify trends, simplify complexity and translate findings into actionable commercial recommendations.
- Excellent English communication, storytelling and presentation skills, with the ability to influence stakeholders and create alignment at all levels.
- Demonstrated experience in project management, insights budget management, agency selection and external supplier performance management.
- Strong cross‑functional collaboration skills, a proactive mentality and the ability to manage multiple priorities in a fast‑paced environment.
- Proficiency in Microsoft 365, including advanced PowerPoint and Excel capabilities; experience with Power BI or other data visualisation tools is preferred.
- Fluent in English and Vietnamese.
Yêu cầu ưu tiên
- Experience with FMC (tobacco/ nicotine) industry would be preferred.
- Experience with Power BI or other data visualisation tools is preferred.
Mức lương
- Competitive salary
Phúc lợi
- Annual performance bonus (subject to eligibility)
- Health plans, initiatives for work‑life balance, transportation support, flexible holiday plan with additional incentives
- Online learning platforms and personalized growth programs
- Continuous improvement environment
Thông tin khác
- Contract Type Permanent
- Career Level Experienced Professional
- Functions Marketing
- Salary Range Competitive salary
- Location: Thành phố Hồ Chí Minh, Vietnam
Việc làm liên quan
Thỏa thuận
TP. Hồ Chí Minh
Thỏa thuận
TP. Hồ Chí Minh
Thỏa thuận
TP. Hồ Chí Minh
Thỏa thuận
Đà Nẵng