Senior Brand Manager (HCP Marketing)
TP. Hồ Chí Minh (Thành phố Hồ Chí Minh)
応募締切:
04/12/2026
仕事内容
Trách nhiệm chính
- Lead the execution of all marketing activities related to HCPs and patient/consumer in Vietnam
- Play a leadership role in HCP and Consumer marketing areas
- Develop and align the annual marketing plan for different brand positioning and channel
- Coordinate successful implementation and grow long‑term sales, profit and market share for assigned products
- Partner with the Area team to build the annual marketing strategy and plan
- Support local and international congresses, forums and meetings to promote the sensing portfolio
- Conduct medical and product training for the sales force and ensure training integrity
- Develop an effective feedback loop from the field to support HCP marketing materials and training needs
- Ensure quarterly product knowledge training, refreshment and testing for the sales team
- Design and seek endorsement for an effective consumer/patient marketing plan
- Adapt existing best practice creative materials and content for various consumer touchpoints
- Localize and execute regional marketing engagements based on global/regional guidance
- Maintain and monitor a marketing measurement framework covering all aspects of marketing
- Prepare and align quarterly marketing updates for financial cycles
- Adopt marketing planning tools from Global and Area to drive strategic management across channels
Yêu cầu
- 6-8 years of experience in marketing
- MBA or marketing management degree from a reputable university
- Good command of English
- Proficiency in MS Office
- Behavioral and leadership skills
Yêu cầu ưu tiên
- Experience in OTC or FMCG market
- Medical and clinical background
- Experience in nutrition category
- Experience in consumer marketing and/or medical marketing in MNC
- Digital marketing experience
- Data analysis and project management skills
Mức lương
- Không có thông tin lương
Thông tin khác
- Thành phố Hồ Chí Minh
- Toàn thời gian