Trách nhiệm chính

• Develop and implement integrated marketing programs that strengthen the Sparkling portfolio, ensuring creative consistency and cultural relevance within Vietnam’s market.
• Partner with bottlers to align marketing strategies and investment priorities across categories, including innovation, campaigns, and annual activity calendars.
• Activate consumer-focused campaigns at the local level, coordinating point-of-sale assets, promotions, experiential events, and digital amplification.
• Adapt global and regional brand plans for local consumer preferences, providing market intelligence, insight, and activation excellence across all touchpoints.
• Collaborate with Franchise and Customer teams to deliver marketing initiatives that support the shopper agenda and build sustained system growth.
• Provide input on market-level innovation projects, guiding concepts from development through execution with a deep understanding of local consumer occasions.
• Manage campaign localization and real-time amplification for Integrated Marketing Experience (IMX) programs across digital, on-premise, and retail channels.
• Foster strong relationships with bottlers and external partners to ensure alignment, agility, and shared success in marketing delivery.
• Use analytics and performance measurement tools to monitor effectiveness, optimize campaigns, and inform future planning.
• Represent the voice of the consumers in regional discussions, helping shape sparkling flavour innovations and experiences that inspire everyday delight.

Yêu cầu

• Bachelor’s degree in Marketing, Business, or related discipline, or equivalent experience.
• Minimum 5 years of experience in marketing activation or brand management within consumer products, beverages, or FMCG.
• Strong track record of executing integrated campaigns across digital, retail, and experiential channels.
• Solid commercial and financial understanding with ability to evaluate marketing investments and outcomes.
• Skilled in relationship management with bottlers, customers, and agency partners.
• Experience working in cross‑functional, multicultural, and fast‑paced environments.
• Strong communicator with planning, analytical, and organizational proficiency.
• Demonstrated ability to think with creativity and agility, balancing bold ideas with implementation discipline.
• Deep understanding of consumer insight and market dynamics relevant to beverage categories.
• Growth‑focused mindset with passion for continuously learning and improving brand impact through innovation and collaboration.

Thông tin khác

• Travel required 0-25%
• Relocation provided: No
• Job Posting End Date: November 19, 2026
• The job focuses on Vietnam market ~90%, with 10% on Cambodia and Laos