Trách nhiệm chính

• Organize key customer events, exhibitions, dealer meetings, product launches, and promotional activities, managing venues, vendors, logistics, invitations, displays, and event materials.
• Coordinate the planning, procurement, inventory, and distribution of POSM, packaging materials, promotional merchandise, and customer gifts, working with suppliers and internal stakeholders to ensure quality and timely delivery.
• Support digital marketing campaigns across social media, messaging platforms and other relevant channels, coordinating product communications, event promotions, customer stories, videos and sales‑support materials, and monitoring campaign performance and preparing reports on reach, engagement, enquiries and leads.
• Coordinate product launch plans, timelines, marketing materials and field activation activities, collaborating with marketing, sales and product teams to support product positioning and distributor and dealer readiness, gathering customer feedback and monitoring market responses.
• Implement local marketing programs and seasonal campaigns in collaboration with sales teams, conducting field visits to assess campaign execution, POSM visibility, competitor activities and customer feedback, supporting distributor and dealer engagement and demand‑generation initiatives, and sharing market insights and competitor intelligence.
• Track marketing activities, budgets, timelines, leads and campaign results, maintain accurate expense records and supporting documentation, and coordinate with sales, product, procurement, finance, logistics and external agencies to ensure smooth execution of marketing programs.

Yêu cầu

• Bachelor's degree in Marketing, Business Administration, Communications, Agriculture or a related field.
• At least 5 years of relevant experience in field marketing, event management, channel marketing, digital marketing or sales support.
• Proficiency in Vietnamese and English.

Yêu cầu ưu tiên

• Experience in agriculture, agricultural inputs, rural marketing, FMCG or a channel‑led business.
• Good working knowledge of Microsoft Excel, PowerPoint and social media platforms.
• Strong planning, coordination and organisational skills, with attention to detail.
• Good communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines effectively.
• Understanding of campaign tracking, reporting and marketing performance measurement.

Thông tin khác

• Willingness to travel within Vietnam as required.
• Flexibility to support customer events and marketing activities outside standard working hours when necessary.