Global Performance Marketing Specialist – Vietnam
仕事内容
Trách nhiệm chính
- Launch, manage and optimize campaigns on Meta, Google and other channels such as TikTok and Apple Search Ads.
- Track daily performance against targets (spend, CPA, CAC, ROAS) and act on what you see.
- Test audiences, bidding, creatives and landing pages, and share clear learnings.
- Brief designers and creators with data‑backed ideas, and report on which creatives work and why.
- Keep tracking accurate: check events and attribution in AppsFlyer, Firebase, internal dashboards and the ad platforms.
- Build simple reports and flag issues early.
- Research competitors and local channels for your markets.
- Use AI tools to speed up reporting, analysis and creative work.
Yêu cầu
- 2+ years of hands‑on paid campaign management on Meta and/or Google.
- Experience with app or web campaigns.
- Comfortable with numbers: CPA, CAC, ROAS and conversion rate, and can explain why they move.
- Working knowledge of GA4, and ideally an MMP such as AppsFlyer or Firebase.
- Good eye for creative and curious about what makes an ad work.
- Clear written and spoken English.
- Comfortable working remotely with teammates in India and Vietnam time zones.
Yêu cầu ưu tiên
- TikTok, Apple Search Ads or programmatic experience.
- Subscription app or edtech background.
- Experience running campaigns in more than one country.
Phúc lợi
- Comprehensive employee well‑being benefits.
Hình thức làm việc
- Hybrid model
Thông tin khác
- Flexible work setup: Hybrid model for Vietnam.