仕事内容
Trách nhiệm chính
- Operate at the intersection of Product Experience, UX Copywriting, and Commercial Monetization to transform core product capabilities into high-converting in-app experiences, persuasive messaging, and seamless GTM packaging across Zalo VAS portfolios.
- Define content strategy and positioning messaging matrices for new features, packages, and subscription tiers.
- Craft user-centric packaging (naming, pricing tier descriptions, feature highlights) that clearly communicates value to mass consumer and SME merchant segments.
- Own micro-copy, UI text, and behavioral triggers across high-conversion touchpoints (Checkout flows, Paywalls, In-app Pop-ups, Banners, and Push Notifications).
- Optimize copy based on Zalo platform constraints to maximize CTR and CR.
- Provide conversion-focused UX copy, trigger frameworks, and messaging hierarchy to UI layouts.
- Commission monetization-specific research and translate insights into actionable copy improvements.
- Lead Go-To-Market messaging plans for campaign launches and conduct continuous A/B testing on messaging variants, headlines, and CTA copy.
Yêu cầu
- 4+ years of hands-on experience in UX Writing, Product Marketing, or Growth UX within SaaS, mobile apps, or digital tech products.
- Deep understanding of user psychology, conversion funnels, and how micro-copy directly impacts monetization.
- Strong ability to interpret behavioral metrics, leverage user research, and convert qualitative feedback into effective copy.
- Proven track record of bridging Product Managers, UI Designers, and UX Researchers.
- Native Vietnamese fluency with exceptional, persuasive UX copywriting skills; proficient in English for professional communication.
Thông tin khác
- Full-time position based in Thành phố Hồ Chí Minh.