仕事内容
Trách nhiệm chính
- Conduct market research and data analysis to identify monetization opportunities.
- Define monetization strategy including targeted segments, selling points, pricing and packaging.
- Propose growth ideas, including new sub acquisition and retention initiatives, and convince stakeholders with statistical data and revenue impact.
- Lead communication strategy to build user perceived value, raise awareness and sharpen activation flow.
- Define growth solutions, including implementation direction, UX/UI, and layouts with a user‑centric mindset; compose and review product requirement documents (PRD) for team members.
- Coordinate with product, designer, tech developer, QC teams to ensure feature correctness and manage project timelines.
- Implement tests and experiments to validate hypotheses.
- Track and analyze monetization performance and make optimization decisions.
Yêu cầu
- Bachelor’s degree.
- At least 4-5 years of working experience as Product Growth, User Growth, Monetization, Product Marketing or relevant roles in IT industry.
- Strong user insight, communication, collaboration, problem‑solving, growth operation and product skillset.
- Strong data sense, critical thinking and practical mindset.
- Ability to work independently, manage team members and multiple priorities.
- Able to use mockup software (Figma, Miro) to design UX/UI, layout, and navigation flows.
- Mobile app geek: familiar with well‑designed mobile apps, especially messaging apps.
Yêu cầu ưu tiên
- Track record of successfully launching products with monetization status highly preferred.
- Product Marketing skill and SQL are plus.
Thông tin khác
- Địa điểm làm việc: Thành phố Hồ Chí Minh
- Làm việc toàn thời gian