Trách nhiệm chính

• Strategizing, planning, development and implementation of marketing activities and campaigns for the events, with core KPIs of delivering good attendance and attendees’ experience.
• Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign.
• Be familiar with digital marketing especially in areas of SEO, SEM, Google Adwords and Google Display Network strategies, monitoring performance and continuously improving campaign effectiveness.
• Management of websites and execution of e-newsletters, using analytics to improve marketing campaigns and optimize performance.
• Market/list research to build a hygienic and healthy database.
• Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, and compile statistics and audits.
• Conceptualise, write, design, provide copy and supervise production of marketing collaterals (both on and offline) for events, ensuring brand consistency.
• Develop and manage media and association partnerships, maintaining strong relationships, monitoring and evaluating performance.
• Plan and make promotional trips to encourage more trade buyers to visit the events and encourage cross‑promotional partnerships.
• Conceptualise and manage onsite programmes such as knowledge theatres and technology tours.
• Onsite event management including supervision of survey teams to ensure quality insights, obtaining exhibitor and visitor quotes, managing social media platforms (e.g., Facebook, LinkedIn) and executing paid advertising campaigns to drive engagement, lead generation and ROI optimisation.

Yêu cầu

• Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent.
• At least 5 years of working experience in the related field is required for the position.
• Excellent communications skills both orally & in writing in Vietnamese and English language.
• Meticulous, self‑driven with high levels of initiative, multi‑task, deliver quality work within tight deadline, self‑starter with an analytical and creative mind.
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access).

Phúc lợi

• Great community: welcoming culture with in‑person and online social events, Walk the World charity day and active diversity and inclusion networks.
• Broader impact: up to four days per year to volunteer, with charity match funding available.
• Career opportunity: bespoke training and learning, mentoring platforms, on‑demand access to thousands of courses on LinkedIn Learning, and encouragement of internal job moves.
• Time out: annual leave plus a birthday leave day and the chance to work from anywhere for up to four weeks a year.
• Flexible range of personal benefits to choose from, plus company‑funded private medical cover.
• ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

Hình thức làm việc

• This role is based in our Ha Phan Building office.