Trách nhiệm chính

• Plan, set up, and manage user acquisition campaigns across platforms such as Facebook, Google, TikTok, Unity Ads, AppLovin, and other ad networks.
• Monitor and optimize campaign performance based on key metrics such as CPI, CPA, ROAS, LTV, CTR, and CVR to hit growth and budget targets.
• Manage and allocate advertising budgets across channels and campaigns to maximize return on ad spend.
• Work closely with the Creative team to brief, test, and iterate on ad creatives, and identify what drives performance.
• Track, analyze, and report on campaign results, market trends, and competitor activity, translating data into actionable recommendations.
• Collaborate with Data/Analytics teams to ensure accurate tracking and attribution via tools such as AppsFlyer or Adjust.
• Research and evaluate new ad networks, platforms, and UA trends to continuously improve acquisition strategy.

Yêu cầu

• At least 2 years of experience in User Acquisition Marketing of mobile games.
• Hands‑on experience running campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, Unity Ads, or AppLovin.
• Solid understanding of UA and performance metrics: CPI, CPA, ROAS, LTV, CTR, CVR, retention, and payback period.
• Strong analytical skills; comfortable working with large data sets in Excel/Google Sheets to guide decisions.
• Familiarity with mobile measurement partners (MMPs) such as AppsFlyer or Adjust, and mobile attribution concepts.
• Good understanding of the mobile gaming market and user behavior across genres.
• Able to work closely with Creative and Data teams to translate performance insights into action.
• Clear communication and strong collaboration across cross‑functional teams.
• Detail‑oriented, data‑driven, and comfortable managing budgets under tight deadlines.
• Proactively keeps up with market trends and adapts quickly to platform or policy changes.

Mức lương

• Lương: Thỏa thuận.
• Lương cạnh tranh, có thể thương lượng dựa trên năng lực và kinh nghiệm.

Phúc lợi

• Working time: 9:00 AM – 5:00 PM, lunch break 12:00 PM – 1:00 PM.
• Mandatory insurance contributions at 100% of your salary, starting from your probation period.
• 15 days of annual leave.
• Flexible hybrid working policy.
• Monthly team‑building budget of $60 to help build team spirit.
• Company trips, annual health check‑ups, and premium health insurance (planned – to be finalized).
• An international, dynamic work environment where every idea is heard and valued.

Hình thức làm việc

• Flexible hybrid working policy.

Thông tin khác

• Chức vụ: Nhân Viên/Chuyên Viên
• Yêu cầu bằng cấp (tối thiểu): Cao Đẳng
• Yêu cầu giới tính: Nam/Nữ
• Ngành nghề: Digital Marketing, PR - Truyền Thông - Sự Kiện, Quảng Cáo - Sáng Tạo, Trade - Brand - Product Marketing
• 2 - 3 năm