Trách nhiệm chính

• Lead overall brand, marketing, audience and growth agenda across the MMusic ecosystem.
• Develop and execute annual marketing & branding plan, positioning, narrative, identity, tone of voice for the MMusic master brand.
• Oversee marketing for MMusic Records, mServices, M IP Experience and mfan, translating business priorities into strategies, go‑to‑market plans and audience growth initiatives.
• Build and scale the marketing organization, including team structure, capabilities, operating system and performance standards.
• Own content and social strategy across TikTok, Facebook, Instagram, YouTube, Threads, LinkedIn and emerging platforms, ensuring quality and trend responsiveness.
• Drive fandom and community growth through acquisition, engagement, retention, membership, advocacy and partnership with product, business and data teams.
• Set strategic direction for paid media, performance marketing, measurement, reporting, technology and budget allocation.

Yêu cầu

• Approximately 10+ years of experience across Marketing, Brand, Growth, Communications or related disciplines.
• Significant experience in a Head of Marketing, Marketing Director, Group Marketing or equivalent senior leadership role.
• Proven experience managing multi‑disciplinary marketing teams and senior functional leads.
• Experience building, restructuring or significantly scaling a marketing organization.
• Experience managing marketing across multiple brands, products, business units or client groups.
• Strong foundation in brand strategy and integrated marketing.
• Strong understanding of content, social media and digital audience behaviour.
• Ability to connect Brand, Content, Performance, Community and Data into an integrated marketing strategy.
• Strong strategic judgment combined with execution experience.
• Good understanding of digital and performance marketing, key acquisition, conversion and efficiency metrics.
• Comfortable using data and audience insight to make marketing decisions.
• Strong organization building and people management capability.
• Strong prioritization and resource allocation skills.
• Comfortable managing budgets and marketing economics.
• Strong stakeholder management and communication skills.
• Able to work directly with senior executives, artists, management teams and strategic partners.
• Strong Vietnamese communication skills.
• Professional English for international partners, presentations, strategic documents and business discussions.

Yêu cầu ưu tiên

• Experience in music labels or artist management.
• Entertainment or media platforms.
• Live events, festivals or cultural IP.
• Consumer technology or digital platforms.
• Fandom or community businesses.
• Membership or subscription models.
• CRM and lifecycle marketing.
• Internal agency or multi‑business marketing models.
• Existing network across Vietnam’s music, entertainment, media or cultural industry.

Thông tin khác

• Location: Ho Chi Minh City, Vietnam.
• Deadline: 31 Dec 2026.
• Positions: 1.