Trách nhiệm chính

• Lead the strategic direction and operational execution of RMIT Vietnam’s organic search, Generative Engine Optimisation (GEO), and targeted digital marketing campaigns across domestic and international markets.
• Formulate and execute the overarching organic search strategy and multi‑year roadmap across traditional search engines and emerging AI discovery engines.
• Lead the shift from traditional keyword SEO to GEO, semantic search, and entity‑based authority building.
• Conduct SEO audits and translate search data, audience questions and search intent into recommendations for crawlability, indexing, site architecture, internal linking, page structure, content direction & planning, content structure & quality.
• Partner with Web, Content, Digital and relevant teams in Vietnam and Melbourne to prioritise and implement SEO improvements.
• Lead the planning, execution and optimisation of performance marketing campaigns on Facebook, TikTok, Google, LinkedIn and Zalo targeting strategic cohorts to drive quality leads within allocated budgets.
• Track, evaluate and report on RMIT’s and competitors’ organic search, GEO citations, SEM performance and traffic attribution using GA4, Search Console, Looker Studio and advanced SEO/GEO monitoring tools.
• Evaluate and deploy emerging AI tools for content optimisation, semantic search analysis and campaign automation to elevate team productivity.
• Act as the subject‑matter expert and internal advisor for Search across Marketing functions, influencing stakeholders and embedding Search considerations into planning and execution.
• Brief, direct and oversee external agency partners and vendors to ensure deliverables align with search strategy, quality standards and KPIs.
• Mentor and supervise junior staff/interns while delivering search enablement workshops for internal stakeholders.

Yêu cầu

• Bachelor’s or Master’s degree in Marketing or a relevant discipline.
• Minimum 3–5 years of demonstrated success in SEO, SEM and multi‑channel digital marketing execution, with documented experience in GEO / AI Search optimisation.
• Proven experience optimising university web assets and content structures for LLM training datasets, entity authority, topical clusters and semantic search retrieval.
• Experience developing and implementing SEO and organic Search strategies, including technical, on‑page and off‑page SEO.
• Strong understanding of search engine crawling, indexing, ranking, site architecture, search intent and content optimisation.
• Experience using Google Search Console, Google Analytics and relevant SEO/search intelligence tools.
• Strong analytical and problem‑solving skills, with the ability to identify root causes, opportunities and priorities.
• Strong stakeholder management and influencing skills, with the ability to work effectively with both technical and non‑technical stakeholders.
• English proficiency: IELTS (General) score of at least 6.5 (or equivalent).

Mức lương

• Competitive remuneration VND package for candidates.

Phúc lợi

• 13th month Tet bonus
• Private Health insurance for you and your direct dependents, plus Personal Accident Insurance
• Generous annual leave, sick leave, volunteer leave and public holidays (Christmas and Tet Holidays)
• Professional development and career advancement
• Access to state‑of‑the‑art facilities and resources
• A vibrant and diverse campus life

Thông tin khác

• Expected start date: at the earliest available opportunity.
• Applications reviewed on a rolling basis; the University reserves the right to appoint prior to the closing date.
• Applications Close: 29 thg 11 2026 11.59 pm.
• To be considered for this role, it is mandatory to submit both a resume and a cover letter via the 'Apply' link provided in this Job Ads.
• Please submit your application through our Workday system on the RMIT Careers page.
• For any questions or support, feel free to reach out to our Talent Acquisition team at nhu.tranngocquynh@rmit.edu.vn.