Social Content Specialist, Metub Originals
TP. Hồ Chí Minh
Application deadline:
30/11/2026
About This Job
Trách nhiệm chính
- Lead planning and execution of platform‑native social media content across Metub Originals ecosystem (captions, short‑form videos, images, memes, reels, stories, threads, etc.).
- Craft compelling copy and storytelling tailored to each platform, project objective and target audience.
- Ensure all content maintains a consistent brand voice while maximizing creativity and audience engagement.
- Translate project objectives into effective social execution and amplification plans.
- Identify and leverage suitable distribution channels, communities, creators and collaboration opportunities to maximize campaign reach and engagement.
- Work closely with cross‑functional teams to maximize social content opportunities throughout the project lifecycle.
- Monitor, analyze and evaluate social media performance against defined KPIs.
- Extract actionable insights from audience behavior and platform analytics to continuously optimize content performance.
- Consolidate performance reports and provide recommendations to the Project Manager.
- Stay updated on platform trends, digital culture and emerging content formats to inspire new ideas and improve campaign effectiveness.
- Maintain high content quality by reviewing outputs, sharing best practices and contributing to continuous improvement of team workflows and social media standards.
- Perform other social media‑related tasks assigned by the Project Manager.
Yêu cầu
- Minimum 3 years of experience in social media, digital content or content marketing, preferably within the entertainment, music, media or creator ecosystem.
- Exceptional copywriting, storytelling and communication skills, with a rich command of language and the ability to adapt tone of voice across different audiences and platforms.
- Strong creative thinking with the ability to generate original content ideas, identify compelling social angles and translate project objectives into engaging, platform‑native content.
- Excellent editorial judgment, with the ability to identify compelling stories, prioritize content opportunities and adapt messaging for different audiences and platforms.
- Strong understanding of social media platforms, internet culture, digital trends and audience behavior, with the ability to identify opportunities that drive engagement and organic growth.
- Ability to analyze content performance, extract actionable insights and continuously optimize content through platform analytics and performance data.
- Proficiency with creative and editing tools such as Canva, CapCut, Premiere, and AI‑assisted content creation tools.
- Strong sense of ownership, collaboration and accountability, with the ability to manage multiple projects in a fast‑paced environment.
Thông tin khác
- Willing to work flexible hours or weekends when required by project schedules.