Trách nhiệm chính

• Develop communication plans for brand campaigns, new launches, seasonal initiatives, and key business priorities.
• Translate business objectives into communication ideas, key messages, content directions, channel roles, and go-to-market plans.
• Lead campaign execution with internal teams and external partners, managing key timelines, budgets, deliverables, and overall quality.
• Review campaign performance and turn results into practical learnings for future initiatives.
• Lead KOL/KOC and influencer initiatives across brand launches, new property openings, campaigns, and key business moments.
• Build creator strategies and manage the full process from selection and negotiation to briefing, content delivery, and campaign execution.
• Manage advocacy budgets, partners, timelines, and deliverables while ensuring content stays aligned with brand and campaign objectives.
• Track campaign results and identify learnings to continuously improve influencer effectiveness.
• Develop ideas and lead the production of photoshoots, campaign videos, TVCs, brand films, and other hero communication assets.
• Shape creative concepts, references, scripts, storyboards, and shot directions together with internal teams and production partners.
• Manage the production process from pre-production and budgeting to shooting and post-production.
• Be actively involved on set and throughout post-production to ensure the final work delivers on the creative idea and brand standards.
• Develop ideas and oversee the production of key communication assets including photoshoots, campaign videos, TVCs, brand films, and other hero content.
• Build creative concepts, moodboards, references, scripts, shot lists, and storyboards together with internal teams, agencies, photographers, directors, and production houses.
• Participate actively in on-set production to ensure the creative idea, brand standards, and required deliverables are executed properly.
• Review and provide feedback throughout post-production until final assets are ready for launch across relevant channels.
• Conduct relevant market, competitor, consumer, and communication research for new markets, new properties, business models, and emerging opportunities.
• Explore trends, benchmarks, and best practices that can inspire communication ideas and business discussions.
• Turn research into clear, practical insights, references, and presentation materials for internal teams.
• Stay curious about what is happening in the market and proactively bring fresh ideas and opportunities to the team.

Yêu cầu

• 3 - 5 years of experience in Marketing Communication, Integrated Marketing Communication, Brand Communication, Advertising, or related fields.
• Strong hands‑on experience in KOL/KOC and influencer marketing, with a good understanding of creator strategy, negotiation, budget management, execution, and reporting.
• Solid experience in communication planning, digital advertising creative, and campaign execution, with the ability to take a project from idea and messaging through to launch and evaluation.
• Experience in managing creative productions such as photoshoots, video shoots, TVCs, brand films, or campaign assets.
• Strong creative judgement and a good sense of branding, visual quality, content, consumer culture, and emerging trends.
• Strong project management skills, with the ability to handle multiple projects, stakeholders, budgets, and timelines in a fast‑moving environment.
• Hungry to learn and hungry to grow – curious, ambitious, and always looking for ways to sharpen your craft, take on bigger challenges, and become better than you were yesterday.
• Comfortable with high‑energy teams, fast business momentum, changing priorities, and the pressure that comes with ambitious goals – while staying calm, accountable, and solution‑oriented.
• Proactive, resourceful, and willing to take ownership, speak up, challenge ideas constructively, and get your hands dirty when needed.
• Comfortable working with agencies, production houses, creators, media partners, and cross‑functional internal teams.
• Good command of English, both written and verbal.

Yêu cầu ưu tiên

• Experience in hospitality, lifestyle, travel, F&B, retail, or consumer brands is a plus.

Mức lương

• Mức lương: Thỏa thuận

Phúc lợi

• 13th-month salary and annual performance bonus under a competitive compensation scheme
• Annual leave: 12 days [+ seniority accrual]
• Discounted stays across MVL’s 50+ hotels and resorts
• Laptop allowance provided
• Social insurance in accordance with Vietnamese law; premium health insurance

Thông tin khác

• Số lượng tuyển: 1
• Giờ làm việc: Giờ hành chính
• Loại hình: Khách sạn/ Khu căn hộ Resort/ Khu Du lịch Nhà hàng/ Bar/ Pub
• Ngành nghề: Kinh doanh & tiếp thị
• Vị trí: Nhân viên
• Cập nhật: 24/09/2026 11:28
• Hạn nộp: 31/10/2026
• Nộp hồ sơ ứng tuyển
• Yêu cầu hồ sơ: CV