Senior Consultant, Digital Experience Optimisation
About This Job
Trách nhiệm chính
- Influence and deliver the plan, execute, and optimise to ladder up to commercial targets and marketing KPIs
- Drive pipeline, lead generation and conversion across digital channels
- Develop robust marketing and commercial performance reporting to report ROI at a source, campaign level
- Recommend, develop and execute data-driven acquisition and optimisation strategies
- Improve conversion rates, CPA and ROI
- Own website roadmap, backlog and performance
- Lead UX/UI improvements to drive engagement and conversion
- Optimise key customer journeys aligned to commercial goals
- Define and deliver testing roadmap (A/B, multivariate)
- Lead Martech platform implementation and optimisation and support integration development
- Own tracking, tagging, attribution and performance measurement
- Partner with Insights to translate data into actionable recommendations
- Own technical SEO and site performance
- Partner on content optimisation to improve organic growth
- Support the delivery of any marketing campaigns via Digital, in Direct, NAB or Partner Distribution channels
- Work cross-functionally across Marketing, Product, Technology and Insights
- Operate with rigour, measure delivery and work within delivery frameworks and timelines
- Fulfill other tasks as assigned by your People Leader and/or authorized representative of NAB Vietnam from time to time
Yêu cầu
- 5+ years experience in Digital Platform and Marketing
- Bachelor of Marketing or equivalent practical experience
- Advanced data, analytics and decision making
- Proven cross-functional collaboration and influencing skills
Yêu cầu ưu tiên
- Experience with Salesforce + Adobe Stack
- Coding – HTML, CSS, Javascript, Java, Sling, OSGi
- Experience with Adobe Journey Optimiser, Adobe Experience Manager, Adobe Analytics, Google Search Console
Mức lương
- Thỏa thuận
Phúc lợi
- Generous compensation and benefit package
- 20-day annual leave and 7-day sick leave
- 13th month salary and Annual Performance Bonus
- Premium healthcare for yourself and family members
- Monthly allowance for team activities
- Premium welcome kit and frequent appreciation gifts
- Extra benefits for long-term employees
- Large scale products with modern technologies in banking domain
- Clear roadmap for career advancement in both technical and leadership pathways
- Well-structured learning and development programs (technical and soft skills)
- Sponsored certificates in both IT and banking/finance
- Premium accounts on Udemy/A Cloud Guru/Coursera/LinkedIn
- English learning with native teachers
- Opportunity for traveling & training in Australia
- Hybrid working model and excellent work-life balance
- Well-equipped & modern Agile office with fully stocked pantry
- Special programs to improve your physical and mental health
- Annual company trip and events
- Solid talented team behind you – great people who love what they do
Hình thức làm việc
- Hybrid working model
Thông tin khác
- Cloud-first technology transformation
- Flexible work options
- Diverse and inclusive workplace
- Opportunity to learn, grow and elevate others