Direct-Response Creative Strategist (YouTube Ads)
About This Job
Trách nhiệm chính
- You’ll be responsible for research, angle development, hook writing, scripting, and iterating based on performance data.
- You’ll be working across multiple 8 and 9-figure brands simultaneously.
Yêu cầu
- 2+ years writing direct response video ads for YouTube or Facebook.
- A real understanding of Eugene Schwartz’s awareness stages and how to apply them to cold traffic.
- Experience scripting hooks, mini VSLs, and full ad concepts.
- The ability to look at performance data and use it to build the next creative.
- Proven spend behind your work - creatives you’ve written that have run profitably at scale.
- Comfort using AI tools as part of your day-to-day workflow.
Yêu cầu ưu tiên
- Experience in compliance-sensitive categories like supplements or weight loss is a bonus.
- Familiarity with unique mechanism development and RMBC is also a bonus.
Thông tin khác
- The work is demanding and the bar is high.
- Your scripts go through our AI production team, so the output is fast and the feedback loop is short.
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