Content Manager
Về công việc
Trách nhiệm chính
- Lead, inspire and govern Content Studio 2.0, coordinating external studio talents and agency partners to deliver best-in-class content solutions.
- Develop and implement the overall content strategy and coordinate in-market content creation across the studio, lead agencies, and Media Agency of Record.
- Partner with relevant stakeholders to build accurate annual scope and resource projections for the Content Studio.
- Work with Procurement to improve the studio operating model, staffing, efficiency, and effectiveness.
- Manage communication and briefing channels with business units while maintaining healthy team capacity and resource utilization.
- Create a continuous feedback loop between brand teams and studio partners to strengthen collaboration and output quality.
- Provide consultation and support to build analytics capabilities, identify improvement opportunities, and spot emerging content trends.
- Define, monitor, and report key performance metrics, then translate insights into content and process optimization.
- Deliver measurable improvements in content quality, speed-to-market, content performance and overall studio effectiveness.
- Collaborate with local, zone, and global stakeholders as well as creative, media, platform, social listening, social and influencer, search, and website partners.
Yêu cầu
- More than 5 years of demonstrated experience in Content Marketing, Digital Marketing, Creative Operations, Content Studio, Social Media, or related fields.
- Proven experience managing different types of content production and coordinating multiple agency or studio partners.
- Strong understanding of social media platforms, algorithms, and content best practices.
- In-depth knowledge of digital marketing principles, online media management tools, and analytics platforms.
- Strong analytical capability to interpret content, online media, and social media metrics and turn them into practical decisions.
- Strategic and creative mindset with the ability to shape engaging content experiences across multiple channels.
- Excellent project management and organizational skills, with a track record of planning and executing flawlessly.
- Strong written and verbal communication, stakeholder management, influencing, negotiation, and decision‑making skills.
- Ability to collaborate effectively across functions and work confidently with senior stakeholders and external partners.
- Ability to manage ambiguity, solve complex problems, adapt to change, and deliver under tight deadlines in a fast‑paced environment.
Yêu cầu ưu tiên
- Experience in studio management is an advantage.
Hình thức làm việc
- Work on-site.
Thông tin khác
- Company: Nestlé Vietnam
- Location: Ho Chi Minh City
- Job Type: Full-Time, on-site
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