Consumer Experience & Trade Strategy Specialist
Về công việc
Trách nhiệm chính
- Support the customer journey and Trade Strategy by developing Trade and Consumer Program strategies nationwide.
- Create comprehensive Trade Programs and Activations tailored to specific brands, channels, and geographic areas.
- Allocate budgets and coordinate Tactical Initiatives with TDS.
- Consolidate Consumer & Trade Investment and perform analyses on overall efficiency to improve ROI.
- Implement Centralized Cycle Trade Program and monitor program performance.
- Support scheme planning with Manager and stakeholders, set up program on system, prepare logistics, guide Salesperson communication, manage mini lighters inventory and bundle schedule.
- Track program performance, post-program analysis & ROI analysis.
- Raise and manage PR/PO, support documents with distributor partners.
- Manage Retailer Digital Offtake Program as App Admin: track performance, monitor payment, update scheme, support field team, reconcile digital data with outlet performance.
- Manage TDS Tactical Program: review proposals, adjust and approve, allocate budget, track execution, support implementation logistics, purchasing, agency coordination, distributor payment.
- Support Display Program Execution: support scheme planning, set up program on system, build visibility guideline communication, review results, confirm payment, raise PR/PO for purchasing TUC, manage inventory.
- Conduct bi-weekly field visits, understand retailer and consumer behavior, adapt Trade App and Program on field.
- Support line manager in budget planning, consolidate spending plan, update YTD Actual records versus spending plan.
- Execute ad-hoc projects: research, analysis or training/workshop.
Yêu cầu
- Minimum Bachelor Degree.
- 1-3 years experience of working in fast moving consumer goods within sales planning/trade MKT roles.
- Good or Fluent English (required).
- Strong ownership of assigned projects/tasks and proactive in understanding different topics and finding solutions even with limited supervision.
- Good writing and communication skills (both Vietnamese and English).
- Proven team player, able to communicate effectively vertically and cross-functionally.
- A good understanding of consumer & trade marketing activities is essential.
- Possess good project management skills.
- Excellent data analysis and have a passion for mining insight from numbers and consumer/retailer observation to improve Trade Program performance.
- Ability to define and achieve objectives with strong discipline.
- Perseverance, passionate, can work under high pace and dynamic environment.
- High proficiency of Microsoft Office, especially Excel and Powerpoint.
- Travels when required (optional).
Yêu cầu ưu tiên
- Experience in tobacco industry or dark market is an advantage.
Thông tin khác
- Location: Ho Chi Minh City, Vietnam.
- Employment Type: Permanent.
- Professional Level: Experienced.
- Reporting to: Consumer Exp. & Trade Strat. Group Manager.
- Department: Marketing.
- Next Steps: Phone screening, assessment tests, interviews, offer within 1-3 weeks of posting closure.
- Apply now.
- JTI is an equal-opportunity employer.