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Kinh nghiệm
3 - 5 năm kinh nghiệm
Về công việc
Trách nhiệm chính
Conduct market research and data analysis to identify monetization opportunities.
Define monetization strategy including targeted segment, selling point, pricing & packaging.
Propose growth ideas, including new sub acquisition and retention, and convince stakeholders with statistical data and revenue impact.
Lead communication strategy to build up user’s perceived value, raise awareness and sharpen activation flow.
Define growth solution, including implementation direction, UX/UI, and layouts with a user‑centric mindset, and compose & review product requirement docs (PRD) of team members.
Project manage coordination with other teams (product, designer, tech developer, QC) to ensure feature correctness and manage project timeline.
Implement different tests & experimentations to validate hypotheses.
Track and analyze monetization performance, and make decisions for optimization.
Yêu cầu
Bachelor’s degree with at least 4-5 years of working experience as Product Growth, User Growth or Monetization, Product Marketing or relevant roles in IT industry.
Track & evaluate record of successfully launching, monetization status is highly preferred.
Good at user insight, communication, collaboration, problem‑solving, growth operation & product skillset.
Strong data‑sense, critical thinking and practical mindset.
Ability to work independently, good at managing team member and multiple priorities.
Able to use mockup software (i.e. Figma, Miro) to design UX/UI, layout, and navigation flows.
Yêu cầu ưu tiên
Product Marketing skill & SQL are plus.
A mobile app geek: familiar with well-designed mobile apps, especially Messaging apps.
Conduct market research and data analysis to identify monetization opportunities.
Define monetization strategy including targeted segment, selling point, pricing & packaging.
Propose growth ideas, including new sub acquisition and retention, and convince stakeholders with statistical data and revenue impact.
Lead communication strategy to build up user’s perceived value, raise awareness and sharpen activation flow.
Define growth solution, including implementation direction, UX/UI, and layouts with a user‑centric mindset, and compose & review product requirement docs (PRD) of team members.
Project manage coordination with other teams (product, designer, tech developer, QC) to ensure feature correctness and manage project timeline.
Implement different tests & experimentations to validate hypotheses.
Track and analyze monetization performance, and make decisions for optimization.
Yêu cầu
Bachelor’s degree with at least 4-5 years of working experience as Product Growth, User Growth or Monetization, Product Marketing or relevant roles in IT industry.
Track & evaluate record of successfully launching, monetization status is highly preferred.
Good at user insight, communication, collaboration, problem‑solving, growth operation & product skillset.
Strong data‑sense, critical thinking and practical mindset.
Ability to work independently, good at managing team member and multiple priorities.
Able to use mockup software (i.e. Figma, Miro) to design UX/UI, layout, and navigation flows.
Yêu cầu ưu tiên
Product Marketing skill & SQL are plus.
A mobile app geek: familiar with well-designed mobile apps, especially Messaging apps.