Assistant Content Innovation & Livestream Manager
TP. Hồ Chí Minh
Hạn nộp hồ sơ:
06/11/2026
Về công việc
Trách nhiệm chính
- Build and lead L'Oréal Vietnam's content excellence ecosystem, spanning content strategy, AI-powered creative tools, and high-converting livestream content that protects and elevates brand equity across a diverse portfolio.
- Define a content livestream strategy framework strong enough to scale across 15+ brands.
- Lead the design of a holistic livestream content strategy, including entertainment hooks, storytelling arcs, and luxury-appropriate presentation standards.
- Champion the adoption and scaling of AI creation tools across L'Oréal's content ecosystem, including CreAItech, Nano Banana, Le Studio, Creative X, Link AI, and CPH Dashboard.
- Design and lead AI content workshops and playbooks that empower brand teams to transform the way they create.
- Consolidate and analyze content performance data across brands and platforms, translating numbers into actionable creative recommendations.
- Deliver monthly/quarterly strategic insights to GMs, Zone, and corporate leadership.
- Partner with Legal, Zone, and relevant departments to ensure robust compliance policies across all livestream activities.
Yêu cầu
- 3+ years in Digital Marketing, Content Strategy, or Social Media, with a clear focus on content creation and strategy.
- Minimum 2 years of hands‑on livestream content experience, from brand side, agency, or platform side.
- Strong English proficiency (written and spoken) — required for effective collaboration with Zone and Global stakeholders.
- You live on social media and instinctively know why one video goes viral and another doesn't.
- You have a strong aesthetic sensibility and understand the meaningful difference between content right for Lancôme versus content right for Maybelline.
- You are not intimidated by AI — you’re curious about it, have experimented with it, and want to push its creative boundaries further.
- You can pitch a content idea to a CMO and walk through campaign data with a CFO — with equal confidence and clarity.
- You love building systems and playbooks so others can also do great work — you share knowledge rather than hoard it.
- You thrive in ambiguous, fast‑moving environments — you create structure rather than wait for it.
Phúc lợi
- The opportunity to define an entirely new function at L'Oréal Vietnam — you’ll be building the foundation, not inheriting one.
- Direct impact across 15+ brands — from luxury to drugstore, every framework you create gets multiplied at scale.
- Early access to L'Oréal Global’s AI and content technology tools — you’ll be shaping how Vietnam adopts and uses them.
- A team of people who are genuinely passionate about beauty, content, and innovation.
- A clear career trajectory within L'Oréal’s Zone and Global network.
Thông tin khác
- This is not a role where you manage what exists. This is a role where you build what comes next.
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