Trade Marketing Manager (Off-Trade & BR)
26th Floor,Vietcombank Tower
Application deadline:
20/11/2026
About This Job
Trách nhiệm chính
- Own the off-trade channel strategy and annual operating plan for TOFT & MOFT, including outlet and account segmentation, channel roles, brand priorities and the commercial calendar, and align with Commercial Excellence, Regional Trade Marketing, Sales and Brand teams.
- Build sell-in and depletion plans by channel, key account, brand and season, track monthly performance, flag gaps and agree corrective actions with Sales.
- Define Perfect Store, visibility and POSM guidelines, promotion mechanics for each outlet type, lead in-store delivery and ensure compliance, and conduct post-execution reviews to measure compliance, sales uplift and ROI.
- Develop category plans and planograms with key MOFT retailers, position PRVN as the trusted category captain, secure listings, shelf share and space, and track implementation in store.
- Draw on retail audit data, sell-out data, field reports and shopper research to understand the shopper path to purchase, turn insights into actions, and share a monthly national view with Sales and Marketing.
- Lead the Trade Marketing Tet project end to end, including planning with Sales, Brand and Commercial Finance, off-trade programs, visibility, execution at POS and post-Tet review.
- Build and manage the off-trade trade marketing budget by channel, brand and region, ensure spend efficiency and ROI, select and manage POSM and BR resourcing vendors, and lead, coach and develop the Channel Marketing Executive(s) and BR Supervisor(s).
Yêu cầu
- University degree in Business Administration or a related field
- At least 6 years of experience in wine, spirits, beer, beverage or FMCG, ideally in trade marketing, category management or key account management across traditional and modern off-trade
- Fluent English
- Proficient in Excel and PowerPoint
Thông tin khác
- Full-time position
- Location: 26th Floor, Vietcombank Tower, Thành phố Hồ Chí Minh
Related Jobs
C
8 - 20 M VND
Hà Nội
Negotiable
TP. Hồ Chí Minh
Negotiable
Hà Nội
8 - 12 M VND
TP. Hồ Chí Minh