Trách nhiệm chính

• Co-plan annual trade engagement plans, outlet segmentation and trade development strategies with distributor teams as input into Vietnam’s annual business plan.
• Conduct joint field visits with distributor sales representatives to identify opportunities, risks and execution gaps.
• Co-develop practical sales toolkits, account planning frameworks and execution standards.
• Maintain KPI scorecards covering distribution, depletion, contracts, visibility and activations.
• Lead weekly performance reviews with clear owners, timelines and corrective actions.
• Ensure distributor teams achieve agreed geographical trade engagement targets and commercial objectives across all brands.
• Drive distributor accountability for agreed business outcomes, execution standards and performance targets.
• Ensure distributor teams achieve distribution, outlet, contract and visibility objectives across Northern Vietnam.
• Support distributor-led penetration, optimisation and renewal of priority outlet contracts to strengthen Edrington brand presence.
• Develop strong working relationships with trade customers and key account partners through participation in account planning, distribution reviews, merchandising and visibility initiatives.
• Monitor contract compliance, outlet productivity and execution standards.
• Partner with distributor sales and trade marketing teams to improve execution quality and commercial return on investment.
• Ensure brand and communication materials are utilised effectively and in accordance with brand guidelines.
• Ensure distributor field teams maintain visibility and engagement with priority wholesalers and key trade influencers.
• Ensure distributor teams build and maintain a qualified private client pipeline objectives through trade partners, connectors and luxury networks.
• Agree recruitment targets, pipeline tracking and reporting standards with distributor teams.
• Monitor recruitment, engagement and conversion performance against agreed objectives.
• Coordinate with marketing team on private client programmes and budget priorities.
• Ensure distributor-led execution supports client acquisition and retention objectives.
• Track pipeline quality, opportunities and outcomes, and recommend corrective actions where required.
• Maintain accurate performance dashboards of distribution, channel, customer and trade activation objectives.
• Consolidate market intelligence including price audits, competitor activity, market analysis and business development opportunities.
• Analyse, manage and report trade marketing investment to ensure spend is optimised, accurately tracked and reported in a timely manner.
• Liaise with Marketing teams to ensure trade activations are aligned with business priorities and regional insights.
• Provide recommendations to improve distributor performance, trade engagement effectiveness and overall market outcomes.

Yêu cầu

• Experience in trade marketing, trade engagement, distributor management or commercial development.
• Proven ability to influence performance through a distributor or third-party sales force.
• Experience with outlet development, contracts, KPIs, scorecards and performance reviews.
• Strong analytical, project management and stakeholder influencing skills.
• Good understanding of premium spirits, luxury hospitality and Northern Vietnam trade channels.
• Strong written and spoken English and Vietnamese.
• Proficient in Microsoft Office, PowerPoint and Excel; Salesforce experience is desirable.
• Sensibility and appreciation for Luxury/Accessible Luxury.
• Able to work independently, responsibly and with strong attention to detail.

Phúc lợi

• 4 Giving More volunteer days
• Medical insurance
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Embrace Excellence

Thông tin khác

• Requisition Id: 4095
• Location: Ho Chi Minh City, VN
• Northern Vietnam