Social Content Creator (Brand Journalist)
About This Job
Trách nhiệm chính
- Ideating and writing social‑first content across formats (short‑form video scripts, captions, carousels, stories and trend‑jack contents) for Facebook, TikTok, Instagram and beyond.
- Producing high volumes of content‑led ads and always‑on social content for multiple Unilever brands, often in parallel.
- Adapting each brand's tone of voice for social‑native, platform‑specific execution.
- Spotting and reacting to trends, memes and cultural moments quickly, finding brand‑relevant angles before they go stale.
- Writing with strong channel‑understanding: knowing how each platform's algorithm, format and audience behaviour shape what actually gets seen and engaged with.
- Partnering with other U‑Studio creatives (designers, video editors, art directors, etc.) to plan and execute collaborative projects (visual direction, content production, editing and shooting, etc.).
- Supporting content project planning: building and maintaining content calendars, and prioritising output against briefs and deadlines.
- Conducting light social research to ground content in real consumer insight and category trends, particularly in beauty/personal care.
- Interacting directly with clients where needed, pitching and defending content ideas.
Yêu cầu
- At least 2 years of experience working with a social agency.
- Strong content‑writing and storytelling skills, with a portfolio that shows range across formats and tones.
- Genuine social‑media fluency; live on these platforms and understand what makes content perform.
- Speed and flexibility; comfortable producing high volumes of content without sacrificing quality or wit.
- A confident thinker, able to generate ideas solo or in a team setting.
- Comfortable writing across long‑form (digital/web) and short‑form (social) formats depending on the brief.
- Solid channel‑understanding, fluent in how different platforms work, so content is built for where it will actually live.
- Skilled at content structuring and framework building, able to turn a one‑off idea into a reusable structure.
- Flexible and familiar with multiple content‑creation methods: angle/pillar‑based single posts, modular/templated series, and trend‑capturing or pop‑up content.
- Strong collaboration skills & highly organised, able to manage multiple briefs and projects at once without losing quality.
- Passion for and curiosity about AI and new content tools; understanding of AI tools is a plus, but the ability to quickly learn and adopt them is critical.
Yêu cầu ưu tiên
- Experience working on FMCG, beauty or personal care brands.
- Experience with short‑form video scripting, filming or light editing.
- Fluency in both Vietnamese and English, written and spoken.
Hình thức làm việc
- Hybrid
Thông tin khác
- Role is a freelancer for a 6‑month contract.
- Location: Thành phố Hồ Chí Minh, Vietnam.