Take full ownership of TikTok Shop as a strategic Social Commerce channel, driving end-to-end channel strategy, commercial planning, P&L delivery, and platform partnership.
Own channel strategy and annual commercial plans, including category growth drivers, campaign calendar, traffic, conversion, and retention building blocks.
Lead commercial planning across portfolio, hero SKUs, campaign moments, platform mechanics, content, affiliate, livestream, and media support.
Build and manage senior-level partnership with TikTok Shop to unlock platform programs, visibility, traffic, data, and commercial opportunities.
Lead cross-functional alignment with Marketing, Affiliate/Content/Media management team, Finance, Supply, Legal/Regulatory, TikTok Shop, and external partners to deliver channel plans.
Yêu cầu
5+ years of experience in eCommerce, Social Commerce, or Commercial roles
Proven track record in owning or leading a high-growth online channel with clear accountability for GMV, revenue, margin, investment efficiency, and business delivery
Strong expertise in channel strategy and commercial growth planning
Building-block planning, P&L management, and performance optimization
Platform partnership, JBP, agency management, and cross-functional stakeholder leadership
Yêu cầu ưu tiên
Prefer candidates currently handling similar Social Commerce / TikTok Shop channel ownership roles on the brand side, ideally within FMCG, Beauty, Health, or consumer healthcare categories.
Take full ownership of TikTok Shop as a strategic Social Commerce channel, driving end-to-end channel strategy, commercial planning, P&L delivery, and platform partnership.
Own channel strategy and annual commercial plans, including category growth drivers, campaign calendar, traffic, conversion, and retention building blocks.
Lead commercial planning across portfolio, hero SKUs, campaign moments, platform mechanics, content, affiliate, livestream, and media support.
Build and manage senior-level partnership with TikTok Shop to unlock platform programs, visibility, traffic, data, and commercial opportunities.
Lead cross-functional alignment with Marketing, Affiliate/Content/Media management team, Finance, Supply, Legal/Regulatory, TikTok Shop, and external partners to deliver channel plans.
Yêu cầu
5+ years of experience in eCommerce, Social Commerce, or Commercial roles
Proven track record in owning or leading a high-growth online channel with clear accountability for GMV, revenue, margin, investment efficiency, and business delivery
Strong expertise in channel strategy and commercial growth planning
Building-block planning, P&L management, and performance optimization
Platform partnership, JBP, agency management, and cross-functional stakeholder leadership
Yêu cầu ưu tiên
Prefer candidates currently handling similar Social Commerce / TikTok Shop channel ownership roles on the brand side, ideally within FMCG, Beauty, Health, or consumer healthcare categories.