Senior Officer, Business Marketing (40000561)
Hà Nội
Application deadline:
06/11/2026
About This Job
Trách nhiệm chính
- Co‑plan and optimize automation journeys across Direct Digital Channels such as Email, Push Notifications, In‑App Messages, In‑App Banners, SMS, and ZNS
- Design and implement automated communication journeys including Welcome, Activation, Cross‑sell/Upsell, Abandonment, Re‑engagement, Retention, and Loyalty campaigns
- Monitor campaign performance and continuously optimize automation workflows to improve customer engagement and business outcomes
- Execute communications across Direct Digital Channels by developing and deploying content, visuals, and banners in Vietnamese and English
- Collaborate closely with Business, Product, Creative, and Martech teams to execute communication campaigns effectively
- Track communication performance and drive continuous optimization to enhance effectiveness and customer experience
- Design layouts and manage content deployment on websites and social media channels in alignment with business objectives and channel growth targets
- Propose and implement customer experience journeys that seamlessly connect Owned Channels and Direct Channels
- Ensure consistent messaging and customer experience across all communication channels
- Support the execution of Integrated Marketing Communication (IMC) campaigns
- Coordinate effectively with stakeholders and resolve inquiries from relevant business units
- Support the implementation of AI‑integrated projects and initiatives
- Perform other duties and responsibilities as assigned by the department
Yêu cầu
- Minimum 5 years of experience in Digital Marketing, Content Marketing, and Channel Management
- Hands‑on experience in designing and implementing communication journeys and marketing automation journeys
- Strong ability to create both short‑form and long‑form content, with proficiency in using AI tools for content creation and visual design
- Proficient in Figma and AI‑powered design tools
- Strong data‑driven, customer‑centric, and AI integration mindset
- Ability to analyze communication performance and marketing funnels
- Proficient in communication performance measurement tools such as Adobe Analytics or equivalent platforms
Yêu cầu ưu tiên
- Candidates with experience in Banking, Fintech, Technology companies, or Agencies are preferred
- Experience in other areas of Digital Marketing is a plus